ENDING THE GUESSING GAME WITH A/B TESTING
Ending the Guessing Game with A/B Testing

ENDING THE GUESSING GAME WITH A/B TESTING A/B testing is an experimentation process that allows researchers and designers to determine the best performing version(A vs. B) of a text, image,…

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UX Content Creators to Follow on Tiktok
UX Content Creators to Follow on Tiktok

UX CONTENT CREATORS TO FOLLOW ON TIKTOK Unlike traditional UX courses that utilize long-form content as its core medium, Tiktok is changing the way we package and share information by…

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UNMODERATED USER TESTING
Design decision making with Unmoderated user testing

DESIGN DECISION MAKING WITH UNMODERATED USER TESTING Gone are the days when design decisions were made based on gut or consensus. User feedback is becoming an inextricable part of the…

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METHOD IN USER RESEARCH
Co-participation method in User research

CO-PARTICIPATION METHOD IN USER RESEARCH As a User researcher, perhaps you have run a dozen over user research projects, or maybe even hundreds. With the objective to discover as many…

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