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How to use persona-based testing for better UX outcomes

How to use persona-based testing for better UX outcomes

Personas aren’t just profiles—they’re the key to better UX. Learn how to test with real users who match your personas and get insights that truly shape great experiences.

Latest Post

11 Usability testing mistakes even experienced designers make

Usability testing is a powerful tool for creating truly user-centric products. However,...

How to handle “difficult” participants in User Interviews

Not all user interviews go as planned—some participants make things tougher. Whether...

Navigation Testing: Questions to Ask, Examples, Tools & Best Practices

Creating compelling usability test scenarios requires skill, practice, and specific guidelines. Learn...

Understanding the types of customer feedback: A complete guide for UX research

Customer feedback isn’t just noise—it’s your roadmap to better UX. From surveys...

Top 6 UX Research Trends Shaping 2025

Explore the top UX research trends of 2025, from AI-driven personalization to...

How to analyze usability test results like a pro

Data doesn’t fix UX issues, smart analysis does. Learn how to decode...

How to Use Heatmaps to Improve UX

You’ve seen heatmaps, but are you using them right? Learn how to...

How to write effective usability test scenarios (Tips from a Design Leader)

Creating compelling usability test scenarios requires skill, practice, and specific guidelines. Learn...

Mobile app usability testing: What it is, why it matters, and how to do it right

A frustrating app experience drives users away in seconds. Mobile usability testing...

Remote Usability Testing: What it is, use cases, tools & templates

Why limit testing to a lab? Remote usability testing lets users interact...

Top 25+ User Behavior Analytics Tools & Software in 2025

Dive into the best tools to uncover how users click, scroll, and...

5 Key UX Metrics Every Designer Needs to Win Stakeholder Buy-In

Boost your product decisions with data-driven design. Learn how UX metrics can...

Accessibility Testing: What Is It, And Why Does It Matter?

Accessibility is an investment that goes beyond compliance. It enhances trust and...

How to Conduct an Accessibility Audit for Your Product & Website

Accessibility is all about people. It involves creating better designs and experiences...

Customer Experience Testing: Types, use cases, examples & templates

Ever felt stuck in a bad online experience? CX testing helps you...

Card Sorting: What is it, Use Cases, Tools & Best Practices

Struggling with clunky site navigation? Card sorting fixes that. Discover how this...

How to Prevent Bias When Conducting User Research

Bias can distort user research, leading to flawed decisions. Learn to identify...

The UX Researcher’s Guide to Quantitative vs. Qualitative Research

Numbers tell the story, but emotions bring it to life. Dive into...

Welcome to the Future of UX Research: UXArmy’s All-New Credit System!

Say hello to easier UX research! UXArmy’s Unified platform & pooled credit...

How AI Fits into UX Research: 7 Practical Ways to Work Smarter, Not Harder

AI is here to help, not replace you. Find out how AI...

Usability vs. Accessibility Testing: A Strategic Guide for Inclusive UX Design

Many tests exist in design. However, for web and product designers, usability...

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