CUSTOMER EMPATHY
Customer empathy in websites

CUSTOMER EMPATHY IN WEBSITES Customer empathy has become a differentiator in recent years. Every company wants to be more empathetic to gain more customers. Often companies find it challenging to…

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EVOLUTION OF UX
Evolution of UX Research

EVOLUTION OF UX RESEARCH UX research scene has evolved rapidly over the years. It has gone from being a hygiene check to a highly popular practice. Earlier people used UX…

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DIGITAL WORLD
WHY USABILITY TESTING IS AN UNCONDITIONAL NEED IN TODAY’S DIGITAL WORLD

WHY USABILITY TESTING IS AN UNCONDITIONAL NEED IN TODAY'S DIGITAL WORLD In this pandemic the world has moved towards digital transformation faster than ever. Every business is online and so…

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CARD SORTING
Guide to basics of Card Sorting

GUIDE TO BASICS OF CARD SORTING Creating a user-friendly information architecture is very challenging. Structuring the content in the way that users want to see and to stay clear of…

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