In this post, we’ll dive into the best usability testing tools of 2025 to help you choose the right one for your project. Whether you need unmoderated, moderated, mobile, or website-specific tools, we’ve got you covered!
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Top 8 Unmoderated Usability Testing Tools
Unmoderated usability testing is a game-changer. It lets users test your product at their own pace and in their natural environment. This means you get unbiased, real-world feedback—no influence from a moderator. Ready to find out the best tools for this? Let’s get started!
- What’s working well
- What’s confusing users
- And where they’re surrendering
1. UXArmy
UXArmy is a powerhouse for unmoderated testing. Whether you’re testing on mobile or desktop, this tool gives you the flexibility to dive into the user journey. Plus, it’s perfect for teams looking for global testers.
What makes it stand out:
- Offers unmoderated sessions with a massive tester pool
- Global audience with 25+ supported languages. Test websites and apps in local languages with ease.
Best Features:
- Real-time insights
- Supports multiple languages for localized testing, multi-language transcription
- AI-powered summaries with sentiment analysis for faster insights
Pricing: Custom pricing based on your needs. Check out the demo!
2. UserTesting
If you want quick insights from a diverse user base, UserTesting is the way to go. This tool connects you with real users, so you can watch videos of them interacting with your site or app.
What makes it stand out:
- Massive pool of participants
- Video feedback for detailed user behavior
Best Features:
- Targeted demographics for user feedback
- Instant results with easy-to-understand reports
Pricing: Custom pricing based on your needs.
3. Maze
Speed matters. Maze lets you test prototypes and gather data fast. Whether it’s a new app feature or a website design, you can collect user insights before launch.
What makes it stand out:
- Fast feedback from real users
- Seamless integration with design tools
Best Features:
- Tests entire user flows or specific tasks
- Real-time reporting and user feedback
Pricing: Free plan available, paid options starting at $99/month.
4. Lookback
Lookback is perfect for teams that want to dig deeper. It records user sessions, so you can see exactly what they’re doing. It’s like watching over their shoulder but remotely!
What makes it stand out:
- Video recording for in-depth analysis
- Great for remote, live interviews
Best Features:
- Live and unmoderated testing options
- Easy-to-share insights with your team
Pricing: Starts at $25/month Billed Annually (USD).
5. Lyssna
Need quick feedback? Lyssna lets you run five-second tests, preference tests, and more. It’s perfect for getting user opinions on design elements.
What makes it stand out:
- Quick tests for instant feedback
- Ideal for fast decision-making
Best Features:
- Five-second tests for quick impressions
- Preference testing for comparing designs
Pricing: Free plan available, with paid options from $75/month.
6. Hotjar
Hotjar is known for its heatmaps and session recordings. You can see exactly how users scroll, click, and interact with your site, so you can figure out what’s working (and what’s not).
What makes it stand out:
- Visual representation of user behavior
- Simple, intuitive dashboard
Best Features:
- Heatmaps and scroll tracking
- Session recordings to watch user interactions
Pricing: Free plan available, paid options starting at $32/month.
7. PlaybookUX
PlaybookUX offers automated unmoderated testing, giving you the insights you need without the heavy lifting. It’s particularly good for getting detailed feedback from participants.
What makes it stand out:
- Automated recruitment of participants
- Supports video-based feedback
Best Features:
- Supports both unmoderated and moderated testing
- Detailed participant profiles
Pricing: Starts at $65/test.
8. Userlytics
Userlytics is all about video feedback. You can get real user reactions on both mobile and desktop devices, which is great for understanding how different platforms perform.
What makes it stand out:
- Video feedback from mobile and desktop users
- Global panel of participants
Best Features:
- Easy test setup and detailed video insights
- Multi-device testing for mobile and desktop
Pricing: Starting at $99/test.
9. Crowd
Looking for an all-in-one user research and feedback platform? Meet Crowd. Their comprehensive suite of features enables you to gather user insights through embedded feedback widgets, live user interviews, and unmoderated tests.
What makes it stand out:
- Widgets that collect real-time user feedback as they navigate your product
- AI-powered analysis for quick and actionable insights
- Voice-enabled surveys that capture deeper and more nuanced feedback.
Best Features:
- Offers both moderated and unmoderated test options
- Extensive template library for research studies
- AI-powered transcription and summary of session recordings and research findings
Pricing: Free plan available, with paid options starting at $67/month (billed annually)
Top 5 Moderated Usability Testing Tools
Moderated usability testing allows you to engage with users directly, guiding them through tasks and asking follow-up questions to dig deeper into their experiences. This type of testing offers rich insights into user behavior and is perfect for gathering in-depth feedback. Let’s look at the top tools for moderated usability testing in 2025.
1. UXArmy – Best for Comprehensive Moderated Testing
UXArmy is a standout platform for moderated usability testing, thanks to its DeepDive® feature. It offers various session types like Individual, Dyad, Triad, and Focus Groups. This makes it ideal for more complex testing scenarios where you need to engage multiple users or explore group dynamics.
What makes it stand out:
- Multiple session formats: one-on-one, small group interviews, and focus groups
- Sessions can last up to 3 hours for in-depth analysis
- Ability to record sessions and switch roles seamlessly during testing
Best Features:
- Interactive web-based recording
- Real-time collaboration for team-based feedback
- Role-switching during sessions for greater flexibility
Pricing: Custom pricing based on your project needs. Reach out for a demo.
2. Optimal Workshop
Optimal Workshop is known for its suite of tools that make usability testing straightforward. It offers moderated testing, along with tools like card sorting and tree testing to help you understand how users navigate your product.
What makes it stand out:
- Moderated sessions with flexible testing options
- Tools for card sorting and tree testing to improve site architecture
Best Features:
- Perfect for information architecture testing
- Easy setup and real-time insights
Pricing: Plans from $199/month.
3. Trymata
Trymata offers moderated usability testing with the option to capture participant voiceovers and screen recordings. It’s ideal for smaller teams looking to gather detailed feedback from real users.
What makes it stand out:
- Moderated testing with voice and screen recordings
- Affordable for startups and small businesses
Best Features:
- Easy test setup and detailed user feedback
- Ideal for qualitative insights
Pricing: Plans start at $399/month.
4. UXtweak
UXtweak gives you the flexibility of both moderated and unmoderated testing. You can conduct live interviews to dive deeper into user behaviors and pain points while also taking advantage of their automated features.
What makes it stand out:
- Offers live interviews for deeper insights
- Automated participant recruitment and session setup
Best Features:
- Supports moderated interviews and usability tests
- Detailed participant insights with automated reports
Pricing: Starts at $52/test.
5. Userinterviews
Userinterviews offers great value with interactive testing sessions. It’s perfect for teams that need to work closely with users in real time.
What makes it stand out:
- Allows for interactive real-time testing sessions
- Great for teams that need hands-on feedback during tests
Best Features:
- Interactive session options for dynamic feedback
- Real-time collaboration with testers
Pricing: Starts at $49/test.
Website Usability Testing Tools
Website usability is critical for retaining visitors and boosting conversions. Here are the top tools for testing your website:
- Crazy Egg: Heatmaps, scroll maps, and A/B testing to perfect your website.
- Hotjar: Heatmaps and session recordings to visualize user behavior.
- Mouseflow: Session replays and heatmaps with funnel analysis for in-depth website testing.
Join countless professionals in simplifying your user research process and delivering results that matterExperience the power of UXArmy
How to Choose the Right Usability Testing Platform
Choosing the right usability testing platform is a crucial decision that can impact the success of your product. With so many options available, it’s essential to find a tool that matches your specific needs, budget, and testing goals. Here are some key factors to consider when evaluating usability testing tools:
- Define Your Testing Goals:
Start by asking yourself: What do I want to achieve with usability testing? Are you focusing on gathering feedback for a prototype, improving website navigation, or testing mobile app usability? The clearer you are about your goals, the easier it will be to choose a platform that caters to your needs. - Consider the Type of Testing: Different tools specialize in different types of testing—some are better suited for unmoderated testing, while others excel in moderated sessions. Think about what will give you the best insights:
- Unmoderated Testing: Ideal for gathering unbiased, large-scale feedback from users completing tasks on their own.
- Moderated Testing: Perfect for more in-depth analysis, where a facilitator can ask follow-up questions in real time.
- Mobile vs. Web: Some tools are designed specifically for mobile apps, while others are better for web usability testing.
- Test Features and Capabilities: Usability testing platforms come with a variety of features. Make sure to look for:
- Video and Screen Recording: To observe how users interact with your product.
- Heatmaps and Click Maps: For analyzing user behavior visually.
- Session Replays: To see every step users take on your site or app.
- Participant Recruitment: Some tools help you find the right testers, saving you time and effort.
- Multilingual Support: If your audience is global, consider platforms like UXArmy that support usability testing in multiple languages.
- Ease of Use: A complex tool can slow you down and make the testing process frustrating. Choose a platform that’s intuitive and easy to navigate, especially if you’re working with a small team or lack technical expertise. The goal is to spend time analyzing results, not figuring out how the tool works.Look for:
- Simple setup and test creation
- User-friendly dashboards for easy data analysis
- Clear reporting that’s easy to share with your team
- Scalability and Flexibility: As your company grows, your usability testing needs may expand. It’s important to select a platform that can scale with you. Whether you need to test with more users or want to explore different testing types (like unmoderated, moderated, mobile, etc.), the tool should offer flexibility.
Check for:- Support for larger participant pools as your needs grow
- Flexibility to conduct different types of tests
- Integration with other tools like design software (Figma, InVision, etc.)
- Budget and Pricing: Usability testing tools come with a wide range of pricing options. Some are affordable for startups, while others cater to larger enterprises. Start by evaluating your budget and compare the features offered at each price point. Most platforms offer free trials or demos, so take advantage of those before making a decision.Consider:
- Free trials to explore tool features before committing
- Monthly or annual pricing based on your team size and frequency of testing
- Are there hidden costs for additional features like participant recruitment?
- Customer Support and Community: If something goes wrong, or if you need help, fast and effective customer support can save you time. Look for platforms that offer responsive customer service and comprehensive documentation. Bonus points for platforms with active user communities or forums where you can learn from other users.Check for:
- 24/7 customer support availability
- Help resources like FAQs, tutorials, or live chat
- User communities or knowledge bases for peer-to-peer support
Trial Versions and Demos: Don’t rush into purchasing a tool without first trying it. Most usability testing platforms offer free trials or demo versions. Use these opportunities to see if the tool fits your workflow and meets your expectations. Pay attention to how easy it is to set up tests, analyze data, and whether it integrates well with your existing tools.
Take the Guesswork Out of Usability Testing with UXArmy!
Looking for an all-in-one usability testing platform? UXArmy makes it simple, with usability testing in local languages, so you can get real insights from your target audience. Sign up today for a free trial and see how easy it is to optimize your product for success!
