Tree Testing – Menu categorisation and structuring

Evaluate the Menu labels and Categories in your product Design.

Make it easy for users to find your Products

Highly Efficient

Upload excel or csv file with your menu tree or create a tree manually.

Validate locations

Check the ability of finding the products in menu hierarchy or just in a sub-tree.

Validate Labels

Let your users tell you what label they prefer for each of your menu items.

Evaluate Success

Let users perform the Tasks that you define and Tree testing will automatically identify success.

Tree Testing helps you Design
confusion-free menus

Evaluate hierarchical category structure
Evaluate users ability to find products
Upload menu hierarchy using XLS, CSV files
Let people Test on Smartphone or Computer
Define real-world Tasks for your Testers
Test full menu hierarchy or a part of it
Navigation and menu structure

Reporting and Analysis

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Task analysis

For each Task and every Tester, the detailed path is shown. Backtracking and Direct finds are highlighted. Watch where your users struggle most to find something.

Usability Metrics

Usability Metrics

Review Success or Failure of Tasks meant to find your products. Other metrics like time taken, confidence level of success or failure along with directness weightage helps you to make informed decision.

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Destination matrix

Tabulated results help to focus on metrics that matter. Combination of colours coding and numbers help to quantify the effectiveness of your menu structure and its variations.

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Path Analysis

The intended Paths are highlighted to help in analysis of results. You may consider several Testers to have a quantitative feel, so we continue to build more efficiency in your analysis.

Try a Sample Tree Test

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Ecommerce site
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Beauty Shop

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Outsource Usability Testing

Receive user Insights and design recommendations from our UX experts based on your user testing project Brief

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UXArmy Panel

This pool of people has been built organically over a period spanning more than five years. Be sure to get participants from your target audience instantly. Dozens of psychographics attributes along with option to screen participants

Tech saviness

House type

Languages spoken

Home appliance ownership

Role in profession

Role in household

Travel habits

Job level

Internet consumption

Industry

Smartphone usage

and many more!

Tech saviness

Start your Free Trial

Create and User Test for your Prototype or Website. No Credit Card needed.

Frequently Asked Questions

Here are answers to common questions you might have.

Tree testing evaluates website navigation structure and ability to find information, products, etc. by testing “text-only” menu hierarchies without final hi-fidelity design being ready. UXArmy’s tree testing tool brings this “naked menu” hunt to life with task analysis, path visualization, backtracking highlights, and key metrics like success rates, time-on-task, and directness scores to build confusion-free navigation that actually makes it easy for users to find information, features or product.

Yes, UXArmy provides a generous free trial with no credit card required, including sample tree templates for ecommerce / beauty shop tree tests. We are the only platform that offers access to full features like destination matrix, path analysis, and other quantitative metrics such as Task success, time on task and directness. UXArmy Panel recruitment is an optional paid add-on for instant global testers.

Recommended to use after Card-Sort to define the content arrangement and testing the users’ ability to find. Tree testing validates existing hierarchies (findability in menus); card sorting optimizes content grouping (user mental models) and thereby helps you design the menus even before visual design is finalized. UXArmy supports Tree testing as well as Card sorting, all in one platform.​

UXArmy tree test delivers comprehensive quantitative metrics: task success/failure rates, time taken, directness weightage, destination matrices, and path analysis with color-coded backtracking. Perfect for quantifying menu, feature and product placement thus building efficiency and effectiveness in product usage..​

While the core idea and goals of all tree testing tools is the same, UXArmy integrates tree testing seamlessly into usability testing workflows and offers flexibility unlike designer focused tools like Maze (prototype-first unmoderated) or Lyssna. Run tree tests alongside DeepDive® moderated user interviews, unmoderated tasks, surveys, and card sorting in one platform. Plus, an organic UXArmy Panel which is specialized in usability testing ensures availability of your targeted participants.​

Absolutely. Several UX Research, Design and digital agencies use UXArmy tree testing. UXArmy offers affordable monthly plans without limiting the number of tests or responses. Your test results are not locked even after the plan expires. Combine tree testing with heatmaps, first-click tests, and global recruitment (targeted demographics & market segments). for client deliverables that outperform other usability testing tools.​

UXArmy’s Tree test dashboard reveals per-task success rates, directness scores, first-click data, path analysis, and Pietree visualizations, highlighting backtracking and user struggles. Deeper analysis is available and all data can be exported CSV/PDF and analyzed in your favorite statistics tool.

Yes whether you are testing website or app menus, easy upload of CSV/Excel menu structures can be uploaded. A tree can also be built manually. Popular use cases are ecommerce, cosmetics stores which go online. UXArmy tree testing gets you instantly started with sample templates, making it the best tree testing tool free for rapid online usability studies.​

Create 5 – 7 realistic tasks (e.g., “Track your order”), recruit 50-150 target users via self-sourced links (free plan: 1,500 responses/month), upload tree via Excel/CSV, add pre/post surveys + screening logic, analyze success rates/directness/first-clicks/Pietree paths, then iterate labels. Pair with card sorting you did earlier (same pooled credits) for complete IA validation.

UXArmy’s payment plans are flexible and available monthly. UXArmy Free plan includes sufficient number of self-sourced tree test responses/month (no credit card needed), and Asia-focused recruitment (EMEA expansion).UXArmy wins for budget constrained- teams or solo researchers needing IA testing + complementary methods without typing them to expensive annual plans or other constraints

Have more questions?

If you have any other questions that are not covered here, please don’t hesitate to reach out. We’re here to provide the information you need and ensure your experience with us is smooth and enjoyable.

Our User Testing Tools

Unmoderated Usability Testing

Iterate your Design based on Usability evaluations and automated recruitment of matching Test participants

Moderated Research

In-depth interviews with LIVE conversations and note taking to generate detailed Insights remotely

Card Sorting

Design your information architecture, menus and navigation flows

Tree Testing

Evaluate the Menu labels and Categories in your product Design