3 Worlds of Research: Agencies, Corporates, and SMEs

Chris Gray, founder and managing director of Nomad shares his extensive experience working with various organizations, from startups to large corporates, and discusses the evolving landscape of UX research.
Now Streaming on

Summary

Highlights

  • 🎙️ User Insights podcast series offers valuable conversations on UX research.
  • 🏢 Chris Gray, founder of Nomat, shares his extensive experience with various organizations.
  • 🕵️‍♂️ Agencies provide an independent perspective and specialized skills in UX research.
  • 🤝 Stakeholder management is crucial for researchers to communicate findings effectively.
  • 📈 The demand for UX research varies across different organizations, influencing project scope.
  • 🛠️ Tools and platforms for UX research can enhance agency capabilities but present cost challenges.
  • 💼 Researchers should proactively manage their careers and seek diverse experiences within their organizations.

Key Insights

  • 🧐 Independent Perspective: Engaging agencies offers fresh insights free from internal biases, leading to more objective research outcomes. This independence is especially valuable in navigating complex organizational politics.
  • 🏆 Specialized Skills: Agencies possess niche expertise in UX research methodologies, ensuring high-quality results that in-house teams may lack due to varying experience levels. This specialization enhances the overall research quality.
  • 📊 Diverse Demand: The variation in UX research needs across sectors—agencies, corporates, and SMEs—highlights the necessity for tailored approaches that match organizational maturity and budget constraints.
  • ⚖️ Balancing Resources: Agencies face challenges in resource allocation, often swinging between high demand and underutilization. Efficient scheduling and flexible resource management are key to navigating these fluctuations.
  • 🎓 Career Development: Junior researchers can benefit significantly from mentorship in structured environments, such as agencies or corporates, where they can learn diverse skills and gain feedback to refine their expertise.
  • 🔄 Adaptability with Tools: The need for flexible billing options for research tools is crucial, enabling agencies to leverage various platforms without committing to long-term subscriptions that may not align with project demands.
  • 💬 Communication Skills: Effective stakeholder management and communication are paramount for researchers, as their findings must influence decision-making and demonstrate the value of UX research within organizations.

Recent podcast episodes

Arttu Haho | Trustmary | Co-founder & Product Manager
Ruchika Jajodia | Aston Martin | User Experience Manager