Testing Goal
Device
Market Research Survey Template
Questions included in the Market Research Survey Template
- MULTIPLE CHOICE What is your age group?
- A. Under 18
- B. 18-24
- C. 25-34
- D. 35-44
- E. 45-54
- F. 55+
- MULTIPLE CHOICE What is your gender?
- 1 Male
- 2 Female
- 3 Prefer not to say
- MULTIPLE CHOICE What is your current employment status?
- A. Full-time
- B. Part-time
- C. Self-employed
- D. Unemployed
- E. Retired
- MULTIPLE CHOICE How often do you shop online for products or services?
- a. Daily
- b. Weekly
- c. Monthly
- d. A few times a year
- e. Never
- MULTIPLE CHOICE What factors influence your decision to make a purchase online?
- a. Price
- b. Product reviews
- c. Convenience of the shopping experience
- d. Brand reputation
- e. Shipping speed
- f. Other
- MULTIPLE CHOICE When shopping online, which types of products do you typically purchase the most?
- a. Electronics
- b. Clothing and accessories
- c. Groceries
- d. Beauty products
- e. Home goods
- f. Other
Want to Dive Deeper? Discover how to get the most out of your results!
When to use this Market Research Survey Template
Get insights into your target demographic and understand shopping behaviors to refine your product offerings
Use questions on shopping preferences to gauge which factors drive purchasing decisions and optimize your messaging and targeting
Collect satisfaction ratings on current shopping experiences to identify pain points and improve the customer journey before the next launch
Regularly track shifts in your customers' buying habits and product preferences to stay aligned with their evolving needs and refine your strategies accordingly
How to use this Market Research Survey Template
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Get started quickly
- Click on the ‘Use this template’ button to open it right in the editor
- You can also find it anytime in the survey templates section on the platform
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Customize your survey
- Edit the questions to focus on customer satisfaction, purchasing behavior, and product preferences
- Personalize the welcome screen to make customers feel appreciated
- Adjust the flow to match your brand and ensure a smooth experience
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Review & get ready to launch
- Take a quick look at your survey to make sure everything looks perfect
- Test it out to make sure the experience is smooth for your visitors
- Double-check the questions and flow before going live
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Pick your audience
- Share the survey link directly with your participants
- Want more specific people? Add screeners to target by location or other details
- For a more targeted audience, choose participants from UXArmy’s panel, with filters based on location and interests
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Launch & share
- Distribute the survey link via email, social media, or any channel where your audience is most active
- Set reminders to encourage responses and improve engagement
- Track progress with notifications and stay up-to-date with your survey’s performance
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Analyze your results
- Dive into the responses question by question and participant by participant
- Look for patterns, pain points, and ways to improve your product or service
- Use the insights to make smarter decisions and keep your customers happy!
Ready to Improve Your Buyers’ Experience?
Use our Market Research Survey Template to gain valuable insights, understand your customers’ needs, and refine their shopping journey for a more tailored experience
Frequently asked questions
Why should I use a market research survey?
A market research survey gives you direct insights into what your customers like, dislike, and expect. It helps you make informed decisions that improve your product offerings and customer satisfaction.
How does this survey template help with market research?
This template lets you easily collect key information on customer preferences, shopping behavior, and purchasing factors. With these insights, you can refine your strategies to better meet customer needs.
What types of questions are included in the survey?
The survey includes a mix of multiple-choice and rating scale questions. You’ll explore areas like shopping frequency, product types, and what influences their purchasing decisions.
Can I tailor the survey to my specific industry?
Yes! The template is fully customizable. Whether you’re in retail, technology, or another field, you can adapt the questions to gather the insights that matter most for your business.
How do I recruit participants for my survey?
You can distribute the survey through email, social media, or your website. If you need specific groups, UXArmy’s User Panel makes it easy to access diverse respondents who match your target audience. For more details, check out the UXArmy User Panel.
How many people can I survey with the free plan?
With UXArmy’s free plan, you can send the survey to as many users as you like! You’ll just be able to collect responses from two users for free—perfect for small-scale tests or quick insights. Want more? You can always upgrade for unlimited responses!
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