Testing Goal
Device
Online Shopping Experience Survey
Questions included in the Online Shopping Feedback Template
- MULTIPLE CHOICE Which part of your shopping experience did you find most enjoyable?
- A. Finding the products
- B. Checkout process
- C. Product descriptions and images
- D. Customer service interactions
- E. Other
- Yes/No Did you find what you were looking for?
- 1. Yes
- 2. No
- Open Question What would make your online shopping experience better?
- RANK OPTIONS Rank these features in order of importance when shopping online:
- 1 - Easy navigation
- 2 - Product variety
- 3 - Fast checkout
- 4 - Clear product details
- 5 - Customer reviews
- MULTIPLE CHOICE What influenced your decision to make a purchase?
- 1. Discounts/Deals
- 2. Product reviews
- 3. Product availability
- 4. Ease of navigation
- 5. Trust in the brand
- Would you consider shopping with us again in the future?
- 1. Yes
- 2. No
Want to Dive Deeper? Discover how to get the most out of your results!
When to use this Shopping Feedback Survey Template
Use it after making updates to your website to gauge how the changes are affecting the customer experience
Send it post-purchase to understand satisfaction levels with checkout and the shopping cart process
Launch it during sales or promotions to measure how special offers impact the overall shopping experience
Use it when you notice a drop in conversion rates to pinpoint where customers might be facing friction in their journey
How to use this Online Shopping Experience Survey Template
-
Get started quickly
- Click on the ‘Use this template’ button to open it right in the editor
- You can also find it anytime in the survey templates section on the platform
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Customize your survey
- Edit the questions to focus on what you really want to learn about your customers' shopping experience
- Make it engaging by personalizing the welcome screen and creating a friendly atmosphere
- Adjust the design and flow to match your brand and provide a smooth experience
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Review & get ready to launch
- Take a quick look at your survey to make sure everything looks perfect
- Test it out to make sure the experience is smooth for your users
- Double-check the questions and flow, before going live
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Pick your audience
- Share the survey link with customers who have recently made a purchase or browsed your store
- Target specific customer segments, like frequent buyers or those who abandoned their cart, for relevant insights
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Launch & share
- Distribute the survey link via email, social media, or wherever your audience is most active
- Set reminders to encourage responses and improve engagement
- Receive notifications to track responses and monitor your survey's progress
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Analyze your results
- Dive into the responses to uncover trends and insights from your shoppers
- Identify any roadblocks or pain points in their journey, from browsing to checkout
- Use this valuable feedback to refine your product offerings and enhance the overall shopping experience
Ready to Improve Your Shopper’s Journey?
Use our Online Shopping Experience Survey Template to gather real-time feedback, understand what’s working, and fine-tune the shopping experience for your customers
Frequently asked questions
How can I use this survey to improve my online store?
By collecting feedback from your shoppers, you can identify friction points in the shopping journey, like issues with navigation or the checkout process. This helps you make the necessary adjustments to improve customer satisfaction and boost conversions!
What type of feedback should I expect from this survey?
You’ll get valuable insights on everything from browsing to checkout, including what customers love, what frustrates them, and how you can optimize their experience. This feedback will help you refine your site’s usability and customer flow.
Can I track shopper satisfaction over time?
Absolutely! You can track responses to see how your customers’ shopping experience changes with any updates you make. Continuous feedback helps you stay ahead of potential issues and continually improve your e-commerce site.
How many people can I survey with the free plan?
With UXArmy’s free plan, you can send the survey to as many users as you like! You’ll just be able to collect responses from two users for free—perfect for small-scale tests or quick insights. Want more? You can always upgrade for unlimited responses!
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