Testing Goal

Feedback survey

Device

Desktop
Customizable surveys & questionnaires

Post-Purchase Feedback Survey

Understand your customers' satisfaction levels after a purchase. Collect feedback on everything from product quality to the checkout process to improve customer experience, retention, and future sales

Welcome message

Sample
  • How satisfied are you with your recent purchase?

    • 1 - Very Dissatisfied
    • 2 - Dissatisfied
    • 3 - Neutral
    • 4 - Satisfied
    • 5 - Very Satisfied
  • What made you choose to buy from us?

    • A. Great product selection
    • B. Competitive pricing
    • C. Positive reviews
    • D. A recommendation
    • E. Special offer/discount
    • F. Other
  • How easy was it to complete your purchase on our website?

    • 1 - Very difficult
    • 2 - Somewhat difficult
    • 3 - Neutral
    • 4 - Somewhat easy
    • 5 - Very easy
  • Did you find all the information you needed about the product before purchasing?

    • 1. Yes
    • 2. No
  • Is there anything we could have done to make your shopping experience better?

  • How likely are you to shop with us again?

    • 1 - Not likely
    • 2 - Unlikely
    • 3 - Neutral
    • 4 - Likely
    • 5 - Very likely
Thank you message

Questions included in the Post-purchase Experience Survey Template

  1. RATING SCALE How satisfied are you with your recent purchase?
    • 1 - Very Dissatisfied
    • 2 - Dissatisfied
    • 3 - Neutral
    • 4 - Satisfied
    • 5 - Very Satisfied
  2. MULTIPLE CHOICE What made you choose to buy from us?
    • A. Great product selection
    • B. Competitive pricing
    • C. Positive reviews
    • D. A recommendation
    • E. Special offer/discount
    • F. Other
  3. RATING SCALE How easy was it to complete your purchase on our website?
    • 1 - Very difficult
    • 2 - Somewhat difficult
    • 3 - Neutral
    • 4 - Somewhat easy
    • 5 - Very easy
  4. Yes/No Did you find all the information you needed about the product before purchasing?
    • 1. Yes
    • 2. No
  5. Open Question Is there anything we could have done to make your shopping experience better?
  6. RATING SCALE How likely are you to shop with us again?
    • 1 - Not likely
    • 2 - Unlikely
    • 3 - Neutral
    • 4 - Likely
    • 5 - Very likely

Want to Dive Deeper? Discover how to get the most out of your results!

When to use this Post Purchase Survey Template

After customers make a purchase to capture immediate reactions to the buying experience

To measure satisfaction with the product, helping you understand how it meets customer expectations

To gather insights about shipping and delivery times for potential improvements

When handling returns or exchanges to identify reasons for dissatisfaction and refine the process

How to use this Post Purchase Feedback Survey Template

  1. Get started quickly
    • Click on the ‘Use this template’ button to open it right in the editor
    • You can also find it anytime in the survey templates section on the platform
  2. Customize your survey
    • Edit the questions to focus on customer satisfaction, product experience, and delivery
    • Personalize the welcome screen to make customers feel valued after their purchase
    • Adjust the flow to match your brand and ensure the survey feels seamless
  3. Review & get ready to launch
    • Take a quick look at your survey to make sure everything looks perfect
    • Test it out to make sure the experience is smooth for your visitors
    • Double-check the questions and flow before going live
  4. Pick your audience
    • Share the survey link with customers who’ve recently made a purchase
    • Target specific segments like repeat buyers or customers who might need follow-up
  5. Launch & share
    • Distribute the survey link via email, social media, or any channel where your audience is most active
    • Set reminders to encourage responses and improve engagement
    • Track progress with notifications and stay up-to-date with your survey’s performance
  6. Analyze your results
    • Dive into responses to find patterns and insights from your recent buyers
    • Look for issues with product satisfaction, delivery times, or customer service
    • Use this valuable feedback to refine your product offerings and improve customer satisfaction

Ready to Improve Your Buyers’ Experience?

Use our Post Purchase Feedback Survey Template to gather insights, identify what your customers loved, and fine-tune their journey for an even better experience

Group 1261152874

Frequently asked questions

Why should I use a post purchase feedback survey?

Your customers just bought from you—this is your chance to learn if your product and process hit the mark or if there’s room for improvement. It’s like getting a secret glimpse into their minds so you can give them an even better experience next time!

Totally! Customize everything—from the questions to the vibe. Want to keep it casual and fun? Go for it! Want it sleek and professional? No problem. The survey flow, welcome screen, and wording can all reflect your brand’s unique personality. It’s your survey, after all!

You don’t want to annoy your customers right after they buy—wait for the sweet spot. A couple of days after delivery gives them enough time to try out your product and reflect on the entire experience. Bonus points if you time it when they’re still buzzing from the excitement of getting their order!

Give them a reason to! Make it super easy to fill out, like a quick 2-minute survey, and throw in something fun—discounts, loyalty points, or sneak peeks of new products always do the trick. Keep it casual and friendly, so they actually want to participate!

With UXArmy’s free plan, you can send the survey to as many users as you like! You’ll just be able to collect responses from two users for free—perfect for small-scale tests or quick insights. Want more? You can always upgrade for unlimited responses!

What to test next