Testing Goal

Feedback survey

Device

Desktop

Website Feedback Survey

Learn how your website is performing directly from your visitors. Get key insights to improve navigation, content, and overall user experience

Welcome message

Sample
  • How easy was it to navigate our website?

    • 1 - Very difficult
    • 2 - Somewhat difficult
    • 3 - Neutral
    • 4 - Somewhat easy
    • 5 - Very easy
  • What was your main reason for visiting our website today?

    • A. To browse content
    • B. To find specific information
    • C. To contact support
    • D. To make a transaction or purchase
    • E. To explore services or offerings
    • F. Other
  • How satisfied are you with the content available on our site?

    • 1 - Very dissatisfied
    • 2 - Dissatisfied
    • 3 - Neutral
    • 4 - Satisfied
    • 5 - Very satisfied
  • Did you encounter any issues while browsing our website?

    • 1. Yes, I had trouble finding what I was looking for
    • 2. Yes, there were technical issues
    • 3. No, everything was smooth
    • 4. Other
  • How likely are you to recommend our website to a friend or colleague?

    • 1 - Not likely at all
    • 2 - Unlikely
    • 3 - Neutral
    • 4 - Likely
    • 5 - Very likely
Thank you message

Questions included in the Website Satisfaction Survey Template

  1. RATING SCALE How easy was it to navigate our website?
    • 1 - Very difficult
    • 2 - Somewhat difficult
    • 3 - Neutral
    • 4 - Somewhat easy
    • 5 - Very easy
  2. MULTIPLE CHOICE What was your main reason for visiting our website today?
    • A. To browse content
    • B. To find specific information
    • C. To contact support
    • D. To make a transaction or purchase
    • E. To explore services or offerings
    • F. Other
  3. RATING SCALE How satisfied are you with the content available on our site?
    • 1 - Very dissatisfied
    • 2 - Dissatisfied
    • 3 - Neutral
    • 4 - Satisfied
    • 5 - Very satisfied
  4. MULTIPLE CHOICE Did you encounter any issues while browsing our website?
    • 1. Yes, I had trouble finding what I was looking for
    • 2. Yes, there were technical issues
    • 3. No, everything was smooth
    • 4. Other
  5. RATING SCALE How likely are you to recommend our website to a friend or colleague?
    • 1 - Not likely at all
    • 2 - Unlikely
    • 3 - Neutral
    • 4 - Likely
    • 5 - Very likely

Want to Dive Deeper? Discover how to get the most out of your results!

When to use this Website Feedback Template

Use this survey to understand how easy it is for users to find what they need on your site, helping you improve overall site navigation

Perfect for gathering insights on whether your content is clear and helpful, and if your help pages are guiding users effectively

Get feedback on your website’s design elements—colors, images, and layout—to ensure it resonates with your audience and enhances user experience

Deal for tracking how satisfied visitors are with different parts of your site, from product pages to checkout flow, and identifying areas that need attention

How to use this Website Feedback Survey Template

  1. Get started quickly
    • Click on the ‘Use this template’ button to open it right in the editor
    • You can also find it anytime in the survey templates section on the platform
  2. Customize your survey
    • Edit questions to focus on what you need to learn about your website's user experience
    • Personalize the welcome screen to create a friendly, inviting atmosphere
    • Tailor the flow to align with your brand and ensure a seamless experience
  3. Review & get ready to launch
    • Take a quick look at your survey to make sure everything looks perfect
    • Test it out to make sure the experience is smooth for your visitors
    • Double-check the questions and flow, before going live
  4. Pick your audience
    • Share the survey link with users who recently interacted with your website
    • Target specific segments like frequent visitors or those who encountered issues
  5. Launch & share
    • Distribute the survey link via email, social media, or wherever your audience is most active
    • Set reminders to encourage responses and improve engagement
    • Receive notifications to track responses and monitor your survey's progress
  6. Analyze your results
    • Explore the responses to identify patterns and insights from your website visitors
    • Look for any roadblocks or pain points throughout their browsing experience
    • Use the feedback to improve your website's design, content, and overall user journey

Ready to Improve Your Visitor’s Experience?

Use our Website Feedback Survey Template to gather insights, see what’s working, and optimize the visitor journey for a smoother experience

Group 1261152874

Frequently asked questions

Why should I use a website feedback survey?

A website feedback survey lets you see how visitors are really interacting with your site. It reveals pain points—like confusing navigation or slow load times—so you can fine-tune the experience and boost satisfaction.

This template gives you a quick way to collect valuable feedback from real users. Whether it’s about your site’s usability or how engaging your content is, you’ll get the insights you need to make improvements that matter.

Customize the template to ask focused, clear questions about key areas such as website usability, content relevance, and user engagement. This ensures that the feedback you receive directly addresses areas that impact your visitors’ experience.

Absolutely! You can keep an eye on ongoing feedback, track patterns, and see how visitors’ experiences evolve. With this data, you can keep optimizing your website and make sure it meets user expectations.

To boost responses, personalize the survey’s introduction and timing—like after a visitor has completed a purchase or interacted with key pages. Offering small incentives, like discounts or exclusive content, can also encourage more participation

With UXArmy’s free plan, you can send the survey to as many users as you like! You’ll just be able to collect responses from two users for free—perfect for small-scale tests or quick insights. Want more? You can always upgrade for unlimited responses!

What to test next