Testing Goal

Website testing

Device

Desktop
Advanced usability test with recording

Website Usability Testing (Pro)

Use this template to streamline your online store’s user experience. Evaluate product shopping journeys, get SUS scores, and improve your store’s usability with real-world tasks and competitor comparisons

Welcome message

Sample
  • Briefly browse the website and select the option that best describes its purpose.

    *Please scroll through the site without clicking on anything

    This task will time out in 30 seconds.

    • 1. A website introducing a specific brand or company
    • 2. An online store selling a variety of products or services
    • 3. A site providing customer support or service-related information
    • 4. A site offering information on events or promotions
  • [Situation]
    It’s time to replace your current smartphone, and you're considering buying a new one. You heard that Samsung recently released some new models, so you visited Samsung's website to see what’s new. On the site, you notice a variety of new products.

    [Task]
    Explore the page freely and find information about the latest smartphones. Please spend no more than 2 minutes on this task.

    *Stay within this page, do Not click on anything.

  • Overall, were you satisfied with your experience exploring products/information on this page?

    • 1. Great!
    • 2. Exceeded my expectations
    • 3. Satisfied
    • 4. Not satisfied but acceptable
    • 5. Bad
  • [Situation]
    'Galaxy Z Flip6' has caught your eye. You want to explore the various specifications, price ranges, and options for this model.

    [Task]
    Find the price and specifications of the 'Galaxy Z Fip6' and explore the information. Complete this task without using keyword search.

    *Please spend no more than 3 minutes on this task.

  • Overall, were you satisfied with your experience of exploring products/information using the menu available on top?

    • 1. Great!
    • 2. Exceeded my expectations
    • 3. Satisfied
    • 4. Not satisfied but acceptable
    • 5. Bad
  • [Situation]
    You liked what you saw about 'Galaxy Z Flip6'. You want to add a 512GB storage option for extra space, and also add Samsung Care+ in case of any problems.

    [Task]
    Select the options you want to purchase and place in the shopping cart.

    *Please spend no more than 2 minutes on this task.

  • Overall, were you satisfied with your experience of exploring products/information on this page?

    • 1. Great!
    • 2. Exceeded my expectations
    • 3. Satisfied
    • 4. Not satisfied but acceptable
    • 5. Bad
  • [Situation]
    You realized that the model you want is outside of your budget. Since what you really care about is taking photos, you want to compare phones that have 512GB storage.

    [Task]
    Show us how you would go about finding and comparing different models that have 512GB storage on this website.

  • Overall, were you satisfied with your experience using Compare Feature?

    • 1. Great!
    • 2. Exceeded my expectations
    • 3. Satisfied
    • 4. Not satisfied but acceptable
    • 5. Bad
  • [Situation]
    You recalled that your friend purchased an iPhone 15 recently. She mentioned that it offers good specs at an affordable price and is particularly satisfying in terms of camera quality. You're curious to see if the model really lives up to those claims.

    [Task]
    Check the page for information on the price and key features of the 'iPhone 15.'.

    Do Not use key word search. Instead use the menu to find information on iPhone 15.

    *Please spend no more than 5 minutes on this task.

  • How would you compare your experience searching for product details on Apple's website as vs Samsung without using keyword search?

    • 1. Samsung had superior experience
    • 2. About the same
    • 3. Apple had superior experience
  • I think that I would like to use this mobile shopping website frequently.

    • 1. Strongly Agree
    • 2. Agree
    • 3. Neutral
    • 4. Disagree
    • 5. Strongly Disagree
  • I found the mobile shopping website unnecessarily complex.

    • 1. Strongly Agree
    • 2. Agree
    • 3. Neutral
    • 4. Disagree
    • 5. Strongly Disagree
  • I thought the mobile shopping website was easy to use.

    • 1. Strongly Agree
    • 2. Agree
    • 3. Neutral
    • 4. Disagree
    • 5. Strongly Disagree
  • I think that I would need the support of a technical person to use this mobile shopping website.

    • 1. Strongly Agree
    • 2. Agree
    • 3. Neutral
    • 4. Disagree
    • 5. Strongly Disagree
  • I found the various features in this mobile shopping website well-integrated.

    • 1. Strongly Agree
    • 2. Agree
    • 3. Neutral
    • 4. Disagree
    • 5. Strongly Disagree
  • I thought there was too much inconsistency in this mobile shopping website.

    • 1. Strongly Agree
    • 2. Agree
    • 3. Neutral
    • 4. Disagree
    • 5. Strongly Disagree
  • I would imagine that most people would learn to use this mobile shopping website very quickly.

    • 1. Strongly Agree
    • 2. Agree
    • 3. Neutral
    • 4. Disagree
    • 5. Strongly Disagree
  • I found the mobile shopping website very cumbersome to use.

    • 1. Strongly Agree
    • 2. Agree
    • 3. Neutral
    • 4. Disagree
    • 5. Strongly Disagree
  • I felt very confident using the mobile shopping website.

    • 1. Strongly Agree
    • 2. Agree
    • 3. Neutral
    • 4. Disagree
    • 5. Strongly Disagree
  • I needed to learn a lot of things before I could get going with this mobile shopping website.

    • 1. Strongly Agree
    • 2. Agree
    • 3. Neutral
    • 4. Disagree
    • 5. Strongly Disagree
Thank you message
WORKS WITH

Tasks included in the Website Usability Testing Template (Advanced)

  1. TIME LIMITED

    Briefly browse the website and select the option that best describes its purpose.

    *Please scroll through the site without clicking on anything

    This task will time out in 30 seconds.

    • 1. A website introducing a specific brand or company
    • 2. An online store selling a variety of products or services
    • 3. A site providing customer support or service-related information
    • 4. A site offering information on events or promotions
  2. WEBSITE

    [Situation]
    It’s time to replace your current smartphone, and you're considering buying a new one. You heard that Samsung recently released some new models, so you visited Samsung's website to see what’s new. On the site, you notice a variety of new products.

    [Task]
    Explore the page freely and find information about the latest smartphones. Please spend no more than 2 minutes on this task.

    *Stay within this page, do Not click on anything.

  3. RATING SCALE

    Overall, were you satisfied with your experience exploring products/information on this page?

    • 1. Great!
    • 2. Exceeded my expectations
    • 3. Satisfied
    • 4. Not satisfied but acceptable
    • 5. Bad
  4. WEBSITE

    [Situation]
    'Galaxy Z Flip6' has caught your eye. You want to explore the various specifications, price ranges, and options for this model.

    [Task]
    Find the price and specifications of the 'Galaxy Z Fip6' and explore the information. Complete this task without using keyword search.

    *Please spend no more than 3 minutes on this task.

  5. RATING SCALE

    Overall, were you satisfied with your experience of exploring products/information using the menu available on top?

    • 1. Great!
    • 2. Exceeded my expectations
    • 3. Satisfied
    • 4. Not satisfied but acceptable
    • 5. Bad
  6. WEBSITE

    [Situation]
    You liked what you saw about 'Galaxy Z Flip6'. You want to add a 512GB storage option for extra space, and also add Samsung Care+ in case of any problems.

    [Task]
    Select the options you want to purchase and place in the shopping cart.

    *Please spend no more than 2 minutes on this task.

  7. RATING SCALE

    Overall, were you satisfied with your experience of exploring products/information on this page?

    • 1. Great!
    • 2. Exceeded my expectations
    • 3. Satisfied
    • 4. Not satisfied but acceptable
    • 5. Bad
  8. WEBSITE

    [Situation]
    You realized that the model you want is outside of your budget. Since what you really care about is taking photos, you want to compare phones that have 512GB storage.

    [Task]
    Show us how you would go about finding and comparing different models that have 512GB storage on this website.

  9. RATING SCALE

    Overall, were you satisfied with your experience using Compare Feature?

    • 1. Great!
    • 2. Exceeded my expectations
    • 3. Satisfied
    • 4. Not satisfied but acceptable
    • 5. Bad
  10. WEBSITE

    [Situation]
    You recalled that your friend purchased an iPhone 15 recently. She mentioned that it offers good specs at an affordable price and is particularly satisfying in terms of camera quality. You're curious to see if the model really lives up to those claims.

    [Task]
    Check the page for information on the price and key features of the 'iPhone 15.'.

    Do Not use key word search. Instead use the menu to find information on iPhone 15.

    *Please spend no more than 5 minutes on this task.

  11. MULTIPLE CHOICE

    How would you compare your experience searching for product details on Apple's website as vs Samsung without using keyword search?

    • 1. Samsung had superior experience
    • 2. About the same
    • 3. Apple had superior experience
  12. RATING SCALE

    I think that I would like to use this mobile shopping website frequently.

    • 1. Strongly Agree
    • 2. Agree
    • 3. Neutral
    • 4. Disagree
    • 5. Strongly Disagree
  13. RATING SCALE

    I found the mobile shopping website unnecessarily complex.

    • 1. Strongly Agree
    • 2. Agree
    • 3. Neutral
    • 4. Disagree
    • 5. Strongly Disagree
  14. RATING SCALE

    I thought the mobile shopping website was easy to use.

    • 1. Strongly Agree
    • 2. Agree
    • 3. Neutral
    • 4. Disagree
    • 5. Strongly Disagree
  15. RATING SCALE

    I think that I would need the support of a technical person to use this mobile shopping website.

    • 1. Strongly Agree
    • 2. Agree
    • 3. Neutral
    • 4. Disagree
    • 5. Strongly Disagree
  16. RATING SCALE

    I found the various features in this mobile shopping website well-integrated.

    • 1. Strongly Agree
    • 2. Agree
    • 3. Neutral
    • 4. Disagree
    • 5. Strongly Disagree
  17. RATING SCALE

    I thought there was too much inconsistency in this mobile shopping website.

    • 1. Strongly Agree
    • 2. Agree
    • 3. Neutral
    • 4. Disagree
    • 5. Strongly Disagree
  18. RATING SCALE

    I would imagine that most people would learn to use this mobile shopping website very quickly.

    • 1. Strongly Agree
    • 2. Agree
    • 3. Neutral
    • 4. Disagree
    • 5. Strongly Disagree
  19. RATING SCALE

    I found the mobile shopping website very cumbersome to use.

    • 1. Strongly Agree
    • 2. Agree
    • 3. Neutral
    • 4. Disagree
    • 5. Strongly Disagree
  20. RATING SCALE

    I felt very confident using the mobile shopping website.

    • 1. Strongly Agree
    • 2. Agree
    • 3. Neutral
    • 4. Disagree
    • 5. Strongly Disagree
  21. RATING SCALE

    I needed to learn a lot of things before I could get going with this mobile shopping website.

    • 1. Strongly Agree
    • 2. Agree
    • 3. Neutral
    • 4. Disagree
    • 5. Strongly Disagree

Types of data you can expect from this template

Video Recording of the Feedback
AI Sentiment Analysis
Task & Participant Overview
Translation of transcription in multiple languages
Time on Task
SUS Score
Heatmaps & Mouseflow
Usability Scoring

Want to Dive Deeper? Discover how to get the most out of your results!

When to use this Website Usability Testing Template (Pro)

Test the usability of new product pages, navigation flows, or features before launch

Understand if customers can easily browse, compare, and purchase products

Use tasks like comparing product pages to uncover how your website stands out—or falls short—compared to similar stores

Identify barriers in the journey from browsing to checkout that may be stopping users from completing purchases

How to use this Usability Testing Template for Online Stores

  1. Set Up Your Store for Testing
    • Add your website URL to the usability test template
    • Create tasks that mimic real shopping behaviors, like browsing for specific products or checking delivery options
    • Encourage participants to interact naturally, just as they would on their own
  2. Customize for E-Commerce Goals
    • Set up the test in the language your target audience speaks
    • Use open-ended follow-up questions to understand user frustrations or confusion points
    • Tailor welcome message so it aligns with your brand’s voice
  3. Test Before You Test
    • Preview your test to ensure all tasks flow logically
    • Simulate the experience by completing the tasks yourself to confirm clarity
  4. Get the Right Audience
    • Select participants who fit your store's target audience, like frequent online shoppers or specific age groups
    • Use UXArmy’s local user panel to recruit participants that match your customer demographics
    • Ensure participants have varying levels of tech familiarity to get a balanced perspective
  5. Launch, Monitor, and Learn
    • Share your test via email, social media
    • Review task completion rates to identify roadblocks or confusing features
    • Use video recordings and heatmaps to observe user behavior
    • Use AI sentiment analysis to uncover emotional responses, highlighting areas that need improvement
    • Iterate based on findings to improve navigation, product discovery, and the checkout experience

Create a Shopping Experience Users Love

Use this template to test journeys, refine usability, and ensure your website meets your customers’ needs effectively

Group 1261152874

Frequently asked questions

Can I test multiple pages of my website with this template?

Yes, you can create tasks for different pages of your website, such as the homepage, product pages, or contact forms, to get comprehensive feedback across the site.

By reviewing user feedback, heatmaps, and video recordings, you’ll identify where users struggle—whether it’s in navigation, finding information, or completing a purchase.

Yes, the template allows you to tailor tasks based on user demographics or behavior, making it easy to test for different target audiences like first-time visitors or returning customers.

Use the feedback from participants to pinpoint specific issues in the design or navigation. From there, you can make improvements to reduce friction and enhance user experience.

Yes! With the Free Plan, you can send the test to as many people as you like and get 2 free responses to start gathering valuable feedback.

What to test next