Top 9 survey tools & software for 2025

Are you sure you’re making the best company decisions without conducting polls or surveys with your consumers or clients? If you’re a startup owner, marketing expert, team lead, or educator attempting to connect with customers, you must understand your clients.

Customer survey data may provide an additional perspective to help you achieve more. However, with so many options, it might be challenging to determine which survey app would serve you best. So, to encourage your audience to participate, follow this list of the top survey applications.

What makes a good survey tool?

You can get both quantitative and qualitative data with the help of a good survey app that combines a form builder with a basic analytics platform. Make sure to consider these aspects:

• Varieties of questions: If you want to get to know your audience, you need to do more than just user rating or short response areas in your survey. Consequently, more options for Net Promoter Score (NPS) scales or ratings are provided by a reliable online survey platform.
• Logic: Surveys can be more useful as a data collecting tool if the top survey software allows participants to go through different branches based on their comments. This makes the experience more pleasant for the user, makes the questions more relevant, and helps people go to the end more gradually.
• Extraction and analysis of data: The tools on this list provide more sophisticated insights regarding responses, not simply a classic response breakdown, which is one of the biggest differences between forms and surveys. Utilizing a digital transformation framework can enhance how these insights are integrated into your business strategy.
• Customization: Keeping with the importance of branding, these survey tools provide a basic range of options to alter the look and feel of the survey by changing font sizes, designs, and other visual components.

Top online survey tools & software for 2025

1. UXArmy

UXArmy is a platform for user experience (UX) research that offers tools for many types of UX research, including surveys and usability testing. It facilitates the use of surveys and prototype testing, among other research methodologies, by companies and researchers seeking to understand user behavior, choices, and their views. Teams can boost their designs and user experience with the help of UXArmy.

Pros of UXArmy

• UXArmy’s user-friendly tools make it easy to conduct usability tests, which show how people use a service or product and help find ways to make it better.
• It enables researchers to ask focused questions by allowing the design of personalized surveys based on user experiences.
• With UXArmy, you can conduct usability tests remotely, which is great for getting opinions from people all around the world.
• To make it easier to derive practical insights from survey and test findings, the platform provides data analytics and reporting tools.

Cons of UXArmy

• If you’re new to UX research tools, you might find the platform a little complicated at first.
• Teams who depend on a diverse variety of tools may find UXArmy lacking in comparison to competing solutions due to its limited number of connectors with third-party systems.
• Depending on the pool of testers, UXArmy’s participant recruiting could provide challenges with sample quality and diversity.

2. SurveyMonkey

Online survey tool SurveyMonkey lets users make, send, and review surveys. It has several programs, including data collection, market analysis, customer satisfaction surveys, and feedback reporting. Whether you need a basic or complicated survey, SurveyMonkey has you covered with its user-friendly interface and extensive feature set. Companies, groups, researchers, and the public can all utilize it to get feedback from a big group of users. 

Pros of SurveyMonkey

• Even those without any technical knowledge may use SurveyMonkey to create and distribute surveys because of its user-friendly interface.
• Users may customize surveys to their unique needs with its vast choice of survey templates, subject types, and customization possibilities.
• The results of the survey may be easily interpreted and presented with the help of SurveyMonkey’s robust reporting features, which include data visualization, trend analysis, and export choices (such as Excel or PDF).
• Anonymous responses and encryption are two of the privacy measures that SurveyMonkey provides to keep your data safe. 

Cons of SurveyMonkey

• There are possible restrictions on the number of questions and logic you can include on the free or basic plans, which might make it difficult for certain users to create lengthy surveys.
• There isn’t much of a learning curve for using the tool for simple surveys, but more complex features like branching logic and custom reports could be a little intimidating for first-time users.
• You can only collect up to 100 answers in the free edition of SurveyMonkey. To access premium features, a membership is necessary.

3. Google Forms 

Google Forms is a free online tool that lets people make polls, quizzes, and forms to collect information. You can easily manage and analyze responses in real-time since it connects with other Google Workspace services, such as Google Sheets. Feedback, surveys, event registration, and user information collection are some of the most popular uses for Google Forms.

Pros of Google Forms

• Google Forms is a great choice for individuals, small enterprises, or organizations on a tight budget because it is totally free.
• Learning the platform’s ins and outs is a breeze thanks to its intuitive design. It is simple and fast to make quizzes, questionnaires, and surveys.
• In the same way that other Google products enable real-time collaboration, Google Forms also lets several people work on a single document at the same moment and make edits immediately.
• Data organized, analyzed, and shown with the use of built-in tools is made easier with the automated insertion of responses obtained from Google Forms into Google Sheets.
• Google Forms is unique among free survey tools in that it does not limit the number of responses you may gather.

Cons of Google Forms

• Compared to other survey tools, Google Forms’ design and layout capabilities are restricted, however, it does offer some customization choices. Creating highly customized forms or using complex branding choices is not as easy.
• When compared to competing platforms like SurveyMonkey and Typeform, Google Forms falls short when it comes to complex conditional logic capabilities like branching and skip patterns.
• On the other hand, it does provide fundamental functionality like mandatory questions and numerous question types.
• There aren’t any built-in reporting or advanced data visualization capabilities on the platform. Google Sheets or other third-party tools are required for users to conduct more data analysis.

4. Qualtrics

Experience management (XM) platform Qualtrics helps companies and enterprises collect data, analyze consumer sentiment, and enhance customer experiences with its comprehensive survey, research, and analytics solutions. Countless industries rely on Qualtrics for their market research, staff engagement, input from customers, and customer satisfaction measurements. Survey creation, data analysis, and the incorporation of insights into company processes are all made easier with its many capabilities.

Pros of Qualtrics

• You can generate a survey that is uniquely suited to their needs with the help of Qualtrics’ extensive set of advanced features, such as logic, branching, and complicated question kinds.
• Qualtrics offers robust features for analyzing data, such as sophisticated reporting, assessment of trends, and cross-tabulation. Users have the ability to design their own dashboards and visualizations in order to showcase findings.
• Improved processes and data management are made possible by Qualtrics’ easy integration with several third-party programs, such as marketing tools, analytics channels, and customer relationship management systems.
• With the platform’s real-time data collecting and analysis capabilities, organizations can act swiftly in response to employee or consumer input in real-time.

Cons of Qualtrics

• New users can find Qualtrics’ high learning curve to be justified by the platform’s comprehensive features and capabilities. It can take some time and training to get started with the platform, particularly if you’re not experienced with data analysis or survey design.
• Qualtrics can be too complicated for those who just want a simple survey tool. When all you need is to gather basic data, its extensive feature set may seem excessive and complicated.
• Although Qualtrics does provide customer assistance, several consumers have complained about poor response times.
• Qualtrics does not provide a free edition with substantial capabilities, unlike other survey solutions (such as Google Forms). Smaller enterprises may be discouraged from giving the platform a try due to the restricted features of even the trial versions.

5. Typeform 

Typeform is a tool for making interactive materials like surveys, assessments, and forms. Its reputation rests on the ease and attractiveness of its user interface, which academics, marketers, and companies may utilize to make conversational forms and surveys. To keep respondents interested all the way through the survey, Typeform prioritizes making the user experience smooth and entertaining.

Pros of Typeform

• The UI of Typeform is well-known for being simple, contemporary, and easy to use. For surveys that demand more detailed answers, its one-question-at-a-time style is perfect since it keeps respondents interested.
• Users can generate dynamic, individualized surveys using Typeform’s support for complex logic including branching, question routing, and skip logic.
• Surveys and forms created with Typeform look fantastic and function flawlessly on a wide range of devices, including tablets and smartphones.
• With its intuitive drag-and-drop interface, even novices may easily create forms and surveys. Creating a beautiful and functioning survey does not need knowledge of code.

Cons of Typeform

• Even while making simple forms is a breeze, more complex features like branching logic, integrations, and custom design components can be a bit of a learning curve, particularly for first-time users.
• While Typeform does include a lot of question varieties, not all of the advanced question formats (such as matrix questions) are going to be as vast or versatile as what other survey platforms have to offer.

6. Jotforms

JotForm is a web-based platform for surveys. Businesses, nonprofits, and people alike use it extensively for data collection, response management, and process automation. Users may build complex forms for lead generation, event registration, money collecting, and many more uses with the help of its many available templates and connectors.

Pros of JotForm

• Anyone without coding experience may use JotForm’s intuitive drag-and-drop interface to construct their own unique forms. Users have the option to start from scratch or use pre-built templates to construct forms instantly.
• Among the many forms available on JotForm are templates for surveys, enrollments, contact information, orders, and more. Users who wish to set up their projects fast would appreciate this.
• Colors, fonts, logos, and CSS styling are all at your fingertips to make your form seem exactly as you want it to. Forms may be easily customized to reflect your company’s identity in this way.
• All JotForm forms are responsive and optimized for mobile devices, so they look great and function properly on any screen size.
• Teams who need to work together on projects will find JotForm handy since it allows several users to collaborate on form development and answers.

Cons of JotForm

• While alternative form-building or survey software provides more thorough analysis, JotForm only provides basic analytics and statistics. If you want to do more in-depth research, you might have to export your data to something like Google Sheets.
• While greater storage is available with subscriptions, users who submit an extensive number of forms may find that they are unable to accommodate all of their submissions. For tasks involving several submissions or very big files, data storage becomes crucial. 
• On rare occasions, users experience problems while submitting forms, which might impact the overall user experience or lead to delays in data collecting.

7. LimeSurvey 

LimeSurvey is a free and open-source survey platform that lets users create and share surveys. LimeSurvey offers a range of sophisticated features, including support for many languages, comprehensive data analytics, and conditional logic. Users have full control over their survey data and environment since it is open-source and allows them to tweak the code and host the platform on their own server.

Pros of LimeSurvey

• Anyone interested in self-hosting LimeSurvey can do so at no cost because it is open-source. Businesses and researchers on a tight budget may appreciate this option’s cost-effectiveness.
• Intended for worldwide surveys or audiences speaking different languages, LimeSurvey enables users to effortlessly switch between numerous languages when creating questionnaires.
• For enterprises that have unique data privacy requirements, LimeSurvey’s ability to host the program on your own server provides complete control over your data and security.
• A variety of survey and questionnaire formats are compatible with the platform, including multiple choice questions, text-input, ranking, matrix, and file-uploads inquiries.

Cons of LimeSurvey

• The self-hosting option and sophisticated customization in LimeSurvey need users to have a good grasp of server management, PHP, and database administration. It could be difficult for those without technical knowledge to set up LimeSurvey on a server.
• LimeSurvey isn’t ideal for surveys that need to handle payments, such as paid registrations or donations, because it doesn’t have built-in support for payment gateways like PayPal or Stripe.
• Respondents may find LimeSurvey’s design and user interface less aesthetically pleasing compared to other survey platforms such as Typeform or SurveyMonkey, despite the fact that LimeSurvey is widely configurable.
• Since it is an open-source platform, LimeSurvey users are responsible for handling upgrades and maintenance on their own. As a result, it may be necessary to consistently update the software in order to ensure its continued security and operation.

8. Microsoft Forms 

By utilizing Microsoft Forms, an online tool offered by Microsoft, users are able to construct surveys for data-collecting purposes. For easy form creation, sharing, and analysis, it connects with other Microsoft 365 apps like Teams, Excel, and OneDrive. Microsoft Forms is an easy-to-use and straightforward tool for collecting data and feedback, which is great for people, schools, and companies.

Pros of Microsoft Forms

• The data analysis tool Excel, the team communication platform Teams, and the cloud storage service OneDrive are all seamlessly integrated with it. Automating workflows and managing answers becomes a breeze with this.
• With the live results functionality, customers can quickly monitor new data, and comments are collected in real-time. Automatic summary charts and graphs are generated from the data.
• You can easily export form responses to Excel for additional analysis using Microsoft Forms. Data processing and reporting are made easier with the link between them.
• Data encryption is one example of how Microsoft 365’s security and compliance standards help Forms; this is especially important for businesses that have strict privacy regulations.
• If you want to follow up with responders or acknowledge their submission right away, Microsoft Forms has you covered with automated email notifications.

Cons of Microsoft Forms

• Comparatively, other survey platforms, such as Qualtrics or SurveyMonkey, provide more sophisticated functionality than Microsoft Forms. For instance, it might not be suitable for more complicated surveys because of its absence of sophisticated logic, skip patterns, and branching.
• Microsoft Forms does include basic design modification choices, but other systems, like Typeform, have a lot more leeway when it comes to styling and layout.
• You can get answer summaries and visualizations, but there aren’t many sophisticated analytics tools for digging deeper or doing complicated data analysis; the reporting functions are also rather rudimentary.

9. QuestionPro 

With its robust capabilities and flexibility to scale, QuestionPro has become a go-to tool for a wide range of research needs. You may choose from a range of logic and analytics solutions, as well as premium and free programs. It provides a plethora of resources for survey creation, data collection, and analysis. 

Pros of QuestionPro

• Features like piping, custom survey flow, branching, question randomization, and skip logic are all part of QuestionPro’s extensive feature set. A better user experience and highly tailored surveys are made possible by these additional features.
• Users are able to generate comprehensive reports, design their own dashboards, and see data in real-time with the help of the platform’s robust analytics capabilities. In order to make sense of survey data, it provides features like cross-tabulation and segmentation.
• QuestionPro’s multi-language survey creation capabilities make it a top pick for international and cross-cultural research. Furthermore, it enables the automated translation of survey inquiries.
• Users have complete control over how their surveys look by modifying the layout, adding a logo, and switching themes.
• Research projects may be easily coordinated when teams use the platform to work together on survey creation and analysis.

Cons of QuestionPro

• When working with complicated surveys or data sets, some users have complained that the interface is sometimes clumsy or confusing. It could take some time and patience to get through some of the features.
• Users may have to start from scratch or go elsewhere for survey templates if QuestionPro doesn’t have what they need in its limited template collection.
• Particularly when dealing with massive datasets, the data export choices may use some slack. It may be necessary to make manual modifications when exporting complicated reports or bespoke datasets.

How to pick the right survey tool for you

Before your team decides to use a new survey technology, there are a few important considerations to make:

1. Functionality and features

Although compiling a list of questions is the backbone of every survey, not all survey software is the same. Find the platform that meets your demands by comparing the features it offers. Among the most important factors to think about are:

• Varieties of questions and customizable settings
• In-product questionnaires
• Theme and layout collections
• Collaboration
• Statistics and metrics

2. Cost

Think about how much the survey tool will cost you in total, including any hidden fees, membership costs, or usage-based pricing. Evaluate the tool’s usefulness in light of your research requirements and the funds at hand.

3. Privacy and Data Security

Particularly when gathering sensitive information from respondents, make sure the survey platform follows all applicable data security and privacy regulations. Features like GDPR compliance, safe data storage, and encryption should be high on your list of priorities.

4. Scalability

When planning for large-scale research initiatives or gathering responses from a worldwide audience, it is important to think about how scalable the survey instrument is. Without sacrificing speed or accuracy, the tool must be able to process large numbers of survey responses.

Conclusion

As we discussed, there are many survey tools available in the market; each for a different and unique purpose. For market researchers, businesses, and different organizations, surveys will always be the go-to method of gathering customer feedback. 

In order to acquire high-level insights quickly and give their study a quantitative spin, user researchers have also begun using reduced-form surveys. As an alternative to doing a comprehensive usability test, short surveys are an excellent tool for gathering rapid feedback on ideas. Here, UXarmy stands out of all when considering recorded surveys. Its trial subscription might as well work for you. However, you must consider your objective to choose the best solution for the successful results of your survey.

Try UXArmy for free

 

Frequently asked questions