How to use persona-based testing for better UX outcomes
Personas aren’t just profiles—they’re the key to better UX. Learn how to test with real users who match your personas and get insights that truly shape great experiences.
How to Use Heatmaps to Improve UX
You’ve seen heatmaps, but are you using them right? Learn how to go beyond the colors and uncover real UX insights that drive better decisions
First Impressions: The Case Of Landing Pages
A research done at a university brought forward the 7/11 rule. That research has shown that within the initial 7 seconds
Interview with a UX Practitioner
In this interview, Shiyun shared her views about User Research and Remote User Research in detail. We could not have asked for more as our CNY gift.
Design Thinking for Product Innovation
What exactly is design thinking? Why does product innovation seem so hard? Many organizations are fast adapting to design thinking techniques to solve complex challenges.
Guide to Commonly Used UX Terms
The following are descriptions of some terms commonly used in UX. Each term consists of its definition and some sources, which are fully credited.
Three Principles of Color in UI Design
Nearly a decade ago my journey on designing digital products had started. Back then, there were times that I struggled in the right application of basic UI design principles.
UX Design and UI Design
UI design and UX design are two of the most often confused and conflated terms in web and app design. Most of the people get confused and it becomes hard to differentiate between two.
Types of Probes in UX Research
As Researchers gather experience and try to improvise their Research skills, the art of asking probing questions develops naturally.
