Testing Goal
Device
Website Usability Testing (Starter)
Tasks included in the Website Usability Testing Template (Starter)
- Website
Spend 2-3 minutes on the homepage. Tell us what information is important for you, and mention anything that you find confusing.
*Please scroll through the site without clicking on anything.
- Website
Next, pick one service or information that interests you, tell us what it is, and find out more about it.
*Describe out loud the steps you are taking (like checking different sections or using search), and share what you learned about that service.
- Website
If you could improve two things about the design of this website, what would they be?
*Please point to the part of the website that you are referring to as you talk about it.
- Multiplechoice
In an overall comparison with the design of other websites that you use, this website has:
- 1. An inferior design
- 2. Almost similar level of design
- 3. A superior design
- Multiplechoice
What is the likelihood of you recommending this website to your friends or relatives?
- 1. Very unlikely
- 2. Slightly unlikely
- 3. Neither likely nor unlikely
- 4. Slightly likely
- 5. Very likely
Types of data you can expect from this template
Want to Dive Deeper? Discover how to get the most out of your results!
When to use this Website Usability Testing Template (Starter)
When launching or redesigning a service-based website like insurance, banking, or education
When you want to assess how easily users navigate informational pages without a purchase journey
When optimizing clarity and design for company websites offering services or knowledge
When you need quick, actionable insights on navigation and user impressions for service websites
How to use this Customer Churn Survey Template
-
Set Up Your Website for Testing
- Add your website’s URL to the survey and share it with your participants
- Write tasks that are natural for your users, like browsing service details, looking for contact information, or exploring key offerings
-
Customize for Your Service Website’s Goals
- Focus on tasks that reflect your site's primary goals, such as finding relevant information or navigating service pages
- Tailor your questions to dig into how easily users can access critical content and what might confuse them
- You can pick to test your users in the language they speak
-
Test Before You Test
- Preview your survey and tasks to ensure the flow is smooth
- Check if the tasks are intuitive, and make sure the user can easily complete key actions on your site
-
Target the Right Audience
- Choose participants who fit the profile of your service website’s users
- Use UXArmy’s local user panel to find people who match your target demographic for the most relevant feedback
-
Launch, Monitor, and Learn
- Distribute the survey via email, social media, or direct links
- Watch video recordings of user interactions to see how they navigate and identify pain points
- Use AI sentiment analysis to dive deeper into user emotions, helping you optimize the website’s usability
Perfect Your Service Website’s User Experience!
Start using the Website Usability Testing Template for Service Websites to gather real user feedback, uncover usability issues, and refine your site’s navigation for a smoother experience that meets your customers’ needs.
Frequently asked questions
How can I customize the tasks to suit my website’s goals?
Tailor your tasks based on what you want to test—whether it’s how easy it is to find a service or navigate through content. Ask participants to share their thoughts out loud as they interact with the website to capture their real-time experience.
Can I test my website in different languages?
Absolutely! With this template, you can test in any local language. Whether you’re focusing on different regions or need to accommodate multilingual users, it’s flexible. Plus, you can tap into UXArmy’s local user panel for specific region-based feedback.
What type of insights will I get after running a test?
You’ll receive valuable feedback through video recordings and AI sentiment analysis (for English tests), helping you spot where users are getting stuck and where your site shines. It’s all about making your site easier and more engaging for your users!
Can I use this template if I'm on the Free Plan?
Yes! With the Free Plan, you can send the test to as many people as you like and get 2 free responses to start gathering valuable feedback.
What to test next
First Impressions Test Template
Ad Copy Comparison Feedback Template
First-Click Usability Test Template
A/B Testing of Two Mobile Apps
Real Estate App Usability Test Template
E-Wallet App Usability Testing Template
