Sr. UXR Manager
83% of users consider modern design and aesthetics essential to the user experience. However, a bigger priority for designers should be navigation — 94% of users deem it the indisputable UX cornerstone.
In fact, 70% of online shoppers abandon carts due to poor UX, including navigation. The verdict is clear: navigation can make or break a product.
This is where tree testing comes in. Tree testing is a usability study that reveals the paths your customers expect and provides data-driven insights to refine your product’s content architecture.
Here’s a list of the top usability testing platforms in 2025.
Elevate your product by tapping into genuine user experiences! Start using UXArmy for effective remote usability testing
Finding the perfect tree testing tool doesn’t have to feel overwhelming. The right tool is one that works for you—whether you’re part of a small startup team juggling multiple roles or a larger organization running frequent, detailed usability studies.
At its core, the tool you choose should make your life easier—helping you uncover usability issues and translate them into actionable insights that lead to user-centered designs.
Here’s what to look for when choosing a tool that works for you and your team:
A good tool should feel intuitive from the start. If your team is short on time or has limited technical expertise, a clean interface, straightforward setup, and ready-to-go usability test templates can save the day.
Imagine this: You need to set up a test for a new website structure, but your team is small, and no one has hours to spend on training. A tool with a simple setup lets you hit the ground running and collaborate seamlessly with your product team.
Not all teams or projects are the same. Maybe you’re testing the navigation of a new app today, and next week, it’s the structure of an entire e-commerce site. Your tool should handle it all—whether it’s small tweaks or large-scale evaluations.
Think about this: Does the tool work equally well for testing a single feature as it does for evaluating an entire site? If your team wears many hats, versatility will ensure you’re covered no matter the project size.
Your questions evolve as your design evolves. A tool that allows you to fine-tune tasks along the way ensures you’re always asking the right questions.
For example: Early testing shows users struggling with a specific section. Can you tweak the task wording or flow to dig deeper into that area? That kind of flexibility is key to meaningful insights.
It’s not just about the numbers—it’s about the story behind them. Look for tools that combine data with context, helping you uncover why users behave the way they do.
Picture this: Your test reveals a high drop-off rate on a key task. A great tool doesn’t just show the stats; it provides the qualitative feedback you need to solve the issue.
Sharing findings with your team shouldn’t feel like a second full-time job. Clear, actionable reports make it simple to identify problems and suggest fixes.
Ask yourself: Does the tool make it easy to highlight what’s not working—and how to improve it—without spending hours on analysis?
The success of your testing often depends on who you’re testing with. Are they mobile-first users navigating on the go? First-time shoppers exploring your site? Or seasoned power users who know what they want?
The right participants mean more relevant feedback—and insights you can trust to improve your design. Not every tool offers this, but at UXArmy, we make it easy with our expert participant panel tailored to your needs. Get the feedback that truly matters!
Did you know 70% of online businesses fail because of poor usability? That’s why creating a good user experience is a game-changer for staying afloat and competitive.
Align your app navigation with the internal mental model of your target demographics using any of these top-rated tree testing tools. The list helps you find the most suitable solution by including software details, feature highlights, and the target customers.
Note: While this list focuses mainly on tree testing features, many of these platforms double as versatile user research tools.
When it comes to creating user-friendly designs, having a well-structured navigation system is essential. UXArmy’s Tree Testing tool helps UX researchers and designers refine website and app information architecture by identifying bottlenecks and improving menu categorization.
The platform is designed to simplify complex testing processes, ensuring teams of all sizes can gather meaningful insights and make informed decisions without hassle
UXArmy offers flexible, scalable pricing models that cater to the needs of teams at any stage of development. Whether you’re just starting out or scaling up, UXArmy ensures value for money
UserTesting helps you create a platform your users will enjoy. With tree testing and other insight services, you can launch quickly and make smart, data-driven improvements.
Whether you’re working on a single feature or the whole site, it’s seamless and gives fast insights. It shows exactly where users get stuck, so you can fix those areas without overhauling everything.
Plus, you get support from their UX experts to fine-tune your approach. It’s perfect for teams looking for simple, actionable feedback on their user experience.
XMind is a powerful thinking tool that helps you organize and visualize complex ideas into clear, structured content.
Whether you’re planning a website, improving app navigation, or mapping out a complex design project, XMind makes understanding information flow and interconnections easier.
You can break down your ideas into organized formats, making it simpler to identify connections, spot issues, and stay on track. It’s ideal for anyone looking to streamline user thought patterns or enhance navigation without feeling overwhelmed by too many options.
How easy is it for users to find information within your digital products? Find out and optimize the experience using Loop11.
Loop11 is a user experience testing platform that helps you gather insights on your product’s usability, enabling you to improve its structure and user flows. It provides real user insights that help refine your product’s structure, creating smooth and intuitive user flows for a better overall experience.
Setting up tests with Loop11 is simple and doesn’t require technical skills! Whether you’re validating new navigation structures or improving existing ones, getting started is quick and painless.
Use Treejack to assess how easily users find what they need on your site or app. It helps you pinpoint where they get stuck, so you can fix those roadblocks before they become bigger problems.
Whether you’re launching a new project or improving an existing one, Treejack gives you the insights to create a smoother, more intuitive experience that lets users find what they need without the hassle.
If you’re looking to increase your website’s conversion rate or sign-up numbers, Hotjar’s usability testing solutions might be the answer.
From identifying users’ pain points when navigating your site to increasing adoption of a new feature by quickly optimizing the UX with real-time feedback—Hotjar specializes in the whole gamut. And they do all of this without complex setups or the need for moderators.
It’s a great choice for designers looking to improve platform navigation and usability.
Join countless professionals in simplifying your user research process and delivering results that matter
When it comes to creating intuitive designs, UXArmy is your all-in-one solution. From powerful tree testing to unmoderated usability tests, card sorting, and surveys, it gives you the tools to truly understand your users. With insights from targeted demographics and clear analytics, you’ll make smarter decisions and create experiences that your users will love.
No lengthy onboarding, no hidden fees—just real, actionable data to optimize your designs. Whether you’re fine-tuning a navigation menu or rethinking your entire IA, UXArmy has you covered.
Start your free trial today and take the guesswork out of your design process!
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