Let’s be real – people don’t have patience when shopping online. If your site makes them think too hard, they’re out.
Confusing navigation? Gone.
Frustrating checkout? Abandoned cart.
It’s brutal out there, but usability testing can help you catch these issues before they cost you sales.
Instead of guessing what’s wrong, why not test it? We’ve put together 12 usability testing templates designed specifically for eCommerce.
Whether you’re launching a new feature, fine-tuning your checkout process, or improving post-purchase support, these templates will help you get actionable feedback—fast.
Early-stage testing templates: Validate before you build
Before you sink time and money into a new feature or redesign, make sure it actually works for real users. These templates help you test first impressions, wireframes, and early prototypes so you can tweak before launch.
1. First Impressions Test Template
Capture users’ immediate reactions upon their first interaction with your website or app to understand initial perceptions and potential areas of improvement.
- Why it matters: First impressions significantly influence user engagement and retention. Identifying elements that attract or deter users can guide design enhancements.
- What you’ll test: Users’ initial thoughts on design aesthetics, perceived purpose, and overall appeal within the first few seconds of interaction.
Try this template: First Impressions Test Template
2. Visual Design Preference Testing for Website/App
Evaluate user preferences between different visual design options to ensure your platform’s aesthetics align with your target audience’s tastes.
- Why it matters: Aligning visual design with user expectations enhances satisfaction and can lead to increased engagement and conversions.
- What you’ll test: User preferences regarding color schemes, layouts, typography, and overall visual appeal.
Try this template: Visual Design Preference Testing for Website/App
3. Mobile App Wireframe Usability Test Template
Assess the usability of your mobile app’s wireframes to ensure intuitive navigation and functionality before full-scale development.
- Why it matters: Identifying usability issues at the wireframe stage allows for cost-effective adjustments, leading to a more user-friendly final product.
- What you’ll test: Navigation flow, clarity of user pathways, and the intuitiveness of the app’s basic structure.
Try this template: Mobile App Wireframe Usability Test Template
4. Website Wireframe Usability Test Template
Evaluate the effectiveness of your website’s wireframes to ensure a logical layout and seamless user journey before adding visual design elements.
- Why it matters: Early testing of wireframes helps in identifying structural issues, ensuring that the foundational design supports user needs and business goals.
- What you’ll test: User ability to navigate, find information, and complete tasks using the wireframe structure.
Try this template: Website Wireframe Usability Test Template
5. Shopping App Usability Test Template (Mobile)
Assess how effectively users can navigate your mobile shopping app, find products, and complete purchases.
- Why it matters: Optimizing the mobile shopping experience ensures that users can easily find and purchase products, reducing bounce rates and cart abandonment.
- What you’ll test: Navigation efficiency, filter usability, product search functionality, and the smoothness of the checkout process.
Try this template: Shopping App Usability Test Template (Mobile)
UXArmy offers ready-to-use templates to streamline early-stage testing, making it easier to collect insights quickly and iterate efficiently. Below are some key templates to help you get started.
Templates to optimize product discovery & checkout flow
If users struggle to find a product or get frustrated at checkout, they won’t complete the purchase. These templates help you smooth out those crucial steps.
1. Task Flow Usability Test Template for E-commerce App
Evaluate how effectively users can complete specific tasks within your e-commerce app, focusing on the fluidity of the product discovery and checkout processes.
- Why it matters: Understanding user interactions with your app’s task flows helps identify bottlenecks and areas of friction, enabling you to enhance the overall user experience and reduce drop-offs.
- What you’ll test: Efficiency of navigation, clarity of task sequences, user satisfaction during product search, and the seamlessness of the checkout process.
Try this template:Task Flow Usability Test Template for E-commerce App
2. Mobile App Usability Testing
Assess the usability of your mobile shopping app, focusing on product discovery, search filters, and the checkout flow to spot usability bottlenecks before they impact sales.
- Why it matters: A smooth mobile shopping experience leads to higher conversions and customer satisfaction.
- What you’ll test: Product search functionality, filter usability, navigation efficiency, and the overall checkout process.
Try this template: Mobile App Usability Testing
3. Usability Testing of Shopping Cart
Test your Figma prototypes with real users to gather insights on usability, navigation, and design effectiveness before moving to development.
- Why it matters: Early-stage feedback helps identify design flaws, improve user experience, and save development costs by addressing issues before coding begins.
- What you’ll test: Navigation flow, user comprehension, interaction design, and overall usability of your Figma prototype.Try this template: Usability Testing of Shopping Cart
4. Payroll Software Usability Test Template
Evaluate how easily users can navigate and complete key tasks on your website to identify usability issues and improve overall user experience.
- Why it matters: A seamless website experience increases engagement, reduces drop-offs, and boosts conversions by ensuring users can effortlessly find what they need.
- What you’ll test: Navigation flow, task completion efficiency, pain points, and overall user satisfaction with the website.Try this template: Payroll Software Usability Test Template
Post-purchase templates to reduce churn & improve retention
The user journey doesn’t end after a transaction or interaction; retaining customers and encouraging long-term engagement is just as important as acquiring new ones.
Post-purchase usability testing helps businesses across industries understand customer satisfaction, identify friction points in the post-engagement experience, and improve service delivery to reduce churn.
By gathering insights on user expectations, post-purchase support, feedback collection, and overall satisfaction, organizations can refine their strategies to enhance customer experience and build lasting relationships.
1. Customer Satisfaction (CSAT) Survey
Measure customer satisfaction levels after purchase to identify areas of improvement and enhance the overall experience.
- Why it matters: Understanding customer satisfaction helps in addressing issues promptly, reducing churn, and fostering loyalty.
- What you’ll test: Overall satisfaction, product satisfaction, service quality, and likelihood of repeat purchase.
Try this template: Customer Satisfaction (CSAT) Survey
2. Post-Purchase Feedback Survey
Gather insights on the customer’s experience from purchase to product usage, identifying strengths and areas for improvement.
- Why it matters: Post-purchase feedback provides actionable data to enhance the customer journey, leading to better retention and advocacy.
- What you’ll test: Delivery experience, product satisfaction, customer support interactions, and overall purchase journey.
Try this template: Post-Purchase Feedback Survey
3. Customer Churn Survey Template
Understand how satisfied your customers are with your product or service and identify areas for improvement to enhance their overall experience.
- Why it matters: Customer satisfaction directly impacts retention, loyalty, and brand reputation. Measuring it helps businesses make data-driven improvements to meet user expectations.
- What you’ll test: User satisfaction levels, pain points, expectations, and areas needing improvement.
Try this template: Customer Satisfaction Survey
How to get started with UXArmy templates
No need to start from scratch. Here’s how to begin usability testing today:
- Pick a template: Choose one that fits your current challenge from UXArmy templates
- Set up a test: Customize it for your product and audience
- Get feedback: Run the test with real users
- Refine your experience: Use insights to fix pain points and boost conversions
Try these templates today and start making real improvements in your eCommerce experience!
