Know what your market thinks before you spend your budget on guessing
Are your customers loyal or just not complaining yet? Is your brand growing in the markets that matter? Does your new product actually have a market? UXArmy answers the marketing questions that keep CMOs and founders up at night with NPS and CSAT tracking, brand health surveys, usage and attitude studies, and concept testing across Asia Pacific. Delivered by a team with six decades of combined market research experience. At a price that makes sense for a growing business.
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Most growing brands are flying blind on the questions that matter most.
You know your revenue. You know your website traffic. You know your conversion rate. What most growing brands in APAC donβt know is what their market actually thinks of them and that gap is where expensive mistakes happen.
You run a brand campaign and hope itβs building awareness. You launch a product and hope itβs what customers want. You enter a new market and hope your positioning will translate. You track your NPS score once a year and hope itβs moving in the right direction. Hope is not a marketing strategy.
The brands that grow consistently are the ones that measure what their market thinks not once, but regularly, across the markets they operate in, before they commit their budgets. That kind of market intelligence used to be the exclusive domain of large companies with large research budgets. UXArmy was built to change that.
Six decades of market research experience. At a price that makes sense for your business.
UXArmyβs market research team brings together researchers who have spent careers building brand trackers for FMCG companies, running NPS programmes for telecoms, designing concept tests for startups, and mapping categories for businesses entering new APAC markets. That experience β and the technology platform that sits behind it β is what lets UXArmy deliver the same quality of market research that enterprise brands commission from Kantar and Ipsos, at a price that a growing business can actually justify.
Four marketing questions. Four services to answer them.
Every brand has questions it canβt answer from its own data. These are the four weβre asked most often and how we answer them.
Question 1 — Are my customers loyal, or are they just not leaving yet?
Satisfied customers and loyal customers are not the same thing. A customer who doesn't complain isn't necessarily happy. They might just not have found a better alternative yet. When they do, they'll leave without warning. And you won't know why, because you never asked.
Most growing businesses have a rough sense of whether customers are happy. Almost none of them have a systematic, regular measurement of customer loyalty that would tell them if that happiness is building, eroding, or about to collapse.
UXArmy runs recurring NPS (Net Promoter Score), CSAT (Customer Satisfaction), and eNPS (Employee NPS) programmes, monthly or quarterly, across your markets in APAC and beyond. Each round includes open-ended feedback so you know not just what the score is, but why it moved.
The result: a continuous read on customer loyalty that tells you when satisfaction is building, when it's dipping, and what's driving it, before it becomes a churn problem.
What you get: A loyalty score you can track over time. Verbatim customer feedback that explains the score. Market-by-market breakdowns for multi-country businesses. Trend analysis between measurement rounds. A clear view of which part of the experience is driving loyalty up or down.
Question 2 — Is my brand actually growing, or am I just assuming it is?
You're investing in marketing. You're running campaigns. Your product is in the market. But how many people in your target audience have actually heard of you? Of those who have, how many would consider buying? And how do you compare to the two or three competitors your customers are also looking at?
Without a brand health tracker, these questions have only one honest answer: you don't know. You're allocating marketing budget based on hope, not measurement.
A brand health tracker is a regular survey of your target audience, measuring brand awareness (do they know you exist?), consideration (would they choose you?), preference (do they choose you over competitors?), and brand perception (what do they associate with your brand?).
UXArmy runs brand health trackers quarterly or bi-annually across your target markets in APAC, with competitive benchmarking against the brands your customers are comparing you to. Each wave tells you whether your brand is growing, holding steady, or losing ground, and what's driving the movement.
What you get: A brand health scorecard per market. Awareness, consideration, and preference scores vs your chosen competitors. Brand association tracking, the words and feelings customers link to your brand. Wave-on-wave trend reporting. A clear read on whether your marketing investment is building brand equity or not.
Question 3 — Do I actually understand the market I'm competing in?
You know your product. You know your brand. But how well do you know your category, who's in it, what drives purchase, what gaps exist, and how customers in Indonesia or Malaysia think about this category differently from customers in Singapore or Australia?
Most growing brands make positioning, campaign, and investment decisions based on internal assumptions about who their customer is and why they buy. A usage and attitude study replaces those assumptions with data, before they turn into expensive mistakes.
A usage and attitude study, sometimes called a needs and habits study, is a large-scale consumer survey that maps who uses your category, how often, in what context, what drives their purchase decisions, and what needs are currently unmet. It's the market map your brand strategy should be built on.
For businesses entering APAC markets or launching into a new category, a U&A study is typically the most valuable research investment they can make. It tells you where the opportunity is before you commit to a positioning. UXArmy runs U&A studies across single and multi-country markets, with local-language surveying and qualitative depth interviews where needed.
What you get: A full consumer map of your category: who buys, how often, why, and through which channels. Audience segmentation by behaviour and motivation. A clear picture of what drives brand switching. Unmet needs your product or marketing could address. The strategic foundation for a brand, campaign, or market entry.
Question 4 — Will this actually work, before I spend the budget to find out?
A new product. A new campaign. A new brand name. A new market entry. Every one of these involves a moment where you have to bet your budget on something you think will work. Most of the time, that bet is informed by internal opinions, founder intuition, and a few conversations with customers you already know.
Nearly 95% of new product launches fail. The ones that succeed are disproportionately the ones that tested their concept with real consumers before committing the build budget.
Concept testing puts your idea in front of real consumers in your target market, before you launch it. They tell you how appealing it is, whether they'd buy it, how it compares to alternatives, and what would make it better. You get ranked scores across 2 to 5 concepts plus the qualitative reasoning behind the numbers.
UXArmy runs concept tests for product ideas, campaign territories, brand names, packaging options, and pricing structures, across APAC markets simultaneously. You find out which concept to back, which to refine, and which to drop, before you've committed a significant budget to any of them.
What you get: Ranked scores across your concepts: appeal, relevance, purchase intent, and uniqueness. The reasoning behind the scores, what consumers like, what they don't, and what they wish it was. Market-by-market breakdown for concepts being considered across multiple APAC markets. A clear recommendation: which concept to progress, and why.