Participant Recruitment

Participants who show up, engage, and actually fit your Research

UXArmy gives you two ways to recruit – through our verified UserAdvocate community for our platform-based studies, or through our ResearchOps team for research that demand more. Either way, you get participants who belong in your research.

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78K+
Verified panel members
42+
Countries covered
20+
Languages screened
15K+
Studies completed
Recruitment

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HOW IT WORKS

Choose the Recruitment path that fits your Research

Not every study needs the same level of recruitment support. UXArmy offers two approaches – both backed by the same commitment to participant quality, designed for different research contexts.

Recruit from our UserAdvocate community

For platform-based studies usability tests, surveys, card sorting, tree testing the UserAdvocate community gives you direct access to research-experienced participants across APAC and beyond. Set up your Screener with Logic and Quotas, define your target profile using demographic and behavioural parameters, and launch your study. Participants will take your user test on a first come first serve basis.

What makes this different from a standard DIY panel? UserAdvocate community members are not anonymous opt-ins. They are a curated community with platform participation history. Members who don’t meet quality standards over time are removed keeping the pool genuine.

Best for:
Unmoderated usability tests Surveys Card sorting Tree testing Prototype testing
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ResearchOps managed recruitment

Some research can’t rely on panel availability alone. When your target profile is niche, your study is longitudinal or sensitive, or you need participants in a specific context – our ResearchOps team takes over.

We handle everything! Review of research brief, Screener design, manual participant sourcing, phone or video screening in local languages, scheduling, non-disclosure agreement (NDA) collection, and incentive management in local currencies. You receive a shortlist of verified, willing participants ready for your research.

What makes this different from a standard recruitment agency? Our recruiters are trained in UX research contexts. They understand the difference between a good Screener and a flawed one. They will flag issues with your brief before participant recruitment begins.

Best for:
User interviews Focus groups Ethnographic research Contextual enquiry Longitudinal and diary studies Hard-to-reach or sensitive profiles
Get a recruitment quote →
FLEXIBLE APPROACH

Research Recruitment isn't just for Interviews.

A common assumption among researchers new to UXArmy is: Participant recruitment is for user interviews, focus groups, in-person studies. For unmoderated tests, you just use the platform.
Every study on the UXArmy platform whether it runs unattended while you sleep or requires a trained moderator in the room depends on the matching and genuine participants. UXArmy’s two participant recruitment options cover the full spectrum of research methods.

Self-serve

From the UserAdvocate community

Unmoderated usability testing
Surveys
Card sorting
Tree testing
Figma Prototype testing
First click testing
Preference testing
Managed by us

ResearchOps managed recruitment

User interviews (moderated)
Focus groups
Ethnographic research
Contextual enquiry
Diary and longitudinal studies
Co-creation workshops
In-person field studies

For moderated and in-person studies, use any tool you like. Unmoderated studies usability tests, surveys, card sorting, tree testing run natively on the UXArmy platform, where panel participants integrate directly. For interviews, ethnography, diary studies, and other moderated or in-person methods, you’re free to use whichever tool you prefer: Zoom, MS Teams, Google Meet, Lookback, or your own setup. UXArmy supplies the participants, you run the research your way.

GLOBAL REACH. LOCAL DEPTH.

Wherever your users are, we recruit there

UXArmy recruits participants independently across three major regions APAC, EMEA, and the Americas. Each region has dedicated recruitment support, local-language screening, and in-market knowledge that global-first panels can’t replicate.

Recruit participants from a global panel

Asia Pacific

Australia | New Zealand | Japan | Korea | Singapore | Malaysia | Indonesia | Thailand | Philippines | Vietnam | India | China | Myanmar
20+

Countries

80%

Active Users

100+

# of Incentives distributed

Recruit participants from a global panel

Europe, the Middle East and Africa (EMEA)

Canada | USA | Mexico | Brazil | Chile | Argentina | Colombia
20+

Countries

80%

Active Users

100+

# of Incentives distributed

Recruit participants from a global panel

North America and LATAM

Germany | Spain | France | Netherlands | Portugal | Turkey | UAE | South Africa | Senegal | Nigeria | Kenya
15+

Countries

60%

Active Users

22+

# of Incentives distributed

Screened in local languages. By local researchers.

Phone screening is conducted in the participant’s own language, by qualified local user researchers – not automated scripts, not outsourced call centres.

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in house research
TESTIMONIALS

Researchers trust us across APAC

UXArmy's recruitment team delivered hard-to-reach property buyer segments in Singapore and Malaysia faster than we expected. The local screening made a real difference to data quality participants came in knowing exactly what was expected of them.
PropertyGuru
PropertyGuruSingapore
We needed telco subscribers across three age brackets in under two weeks. UXArmy not only hit the deadline they flagged two screener issues before we went live. That kind of proactive partnership is rare from a recruitment provider
Starhub
StarhubSingapore
Switching to UXArmy for participant recruitment cut our prep time in half. The managed service meant we focused entirely on running the research not chasing respondents. And the participants themselves were genuinely engaged, not going through the motions.
JRNY
JRNYNew Zealand

Not sure which route to take?

Use this as a quick guide. If you answer yes to any of the right column, reach out to our ResearchOps team. If the left column fits start for free and launch directly.

Self-serve

Start with UserAdvocate community if…

  • Your study runs unmoderated on the UXArmy platform
  • Your target profile can be described with standard demographics
  • You need participants within a few hours or days
  • You’re running a survey, usability test, card sort, or tree test
  • You’re comfortable setting up and managing your own screener
Create a usability test
Managed by us

Talk to our ResearchOps team if…

  • Your target audience is niche, rare, or hard to reach online
  • You need in-person, ethnographic, or longitudinal participants
  • Your study involves sensitive topics requiring careful handling
  • You need participants phone-screened in a local language
  • You don’t have time to manage recruitment logistics yourself
Get a recruitment quote
CASE STUDIES

What managed recruitment looks like in practice.

Two examples of what the UXArmy ResearchOps team has delivered for clients.

Case study 01 • Participant recruitment

Taiwan-based global electronics manufacturer

Finding users of a specific hardware and software configuration across multiple quota groups for in-person research sessions in Southeast Asia.

  • Highly specific screener: target users of a defined brand, model, and software stack with quotas per device type
  • Sourced beyond the UserAdvocate panel into partner networks to meet niche hardware criteria
  • Research venue sourced, one-way viewing glass arranged, incentives in local currency ready in envelopes on arrival
100% show-up rate

Every participant met the criteria. Zero dropouts on the day.

Read the full story
Case study 02 • ResearchOps + recruitment

Leading Southeast Asian e-commerce platform, 160M+ monthly active users

In-house research team overloaded. UXArmy stepped in as full ResearchOps recruitment, multi-language testing, transcription, and insight synthesis across six SEA markets simultaneously.

  • Recruited and screened participants across Singapore, Thailand, Indonesia, Malaysia, Vietnam and Philippines in four languages in five working days
  • Uncovered critical OTP and login friction the client's team had not surfaced internally directly informing the "Quick Login" flow redesign
  • 6+ year ongoing engagement UXArmy acts as embedded ResearchOps for the client's product team at scale
3× faster +15% onboarding

Research turnaround vs previous process. Projected improvement in onboarding completion.

Read the full story
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Tell us about your research

Commonly Asked Questions

Everything you need to know

Here are answers to common questions you might have.

Recruiting from the UserAdvocate community is self-directed you set up your screener and demographics on the UXArmy platform, and participants are matched from the panel. It’s the natural route for unmoderated studies like usability tests, surveys, card sorting, and tree testing.
Managed recruitment is a done-for-you service. Our ResearchOps team handles everything: brief review, screener design, manual sourcing, phone or video screening in local languages, scheduling, NDA collection, and incentive management. It’s designed for studies where the audience is complex, niche, or hard to reach through an online panel alone.

UserAdvocate members are not anonymous opt-ins from an open-access pool. They have a documented participation history on the UXArmy platform including past study performance. Members who give low-effort, inconsistent, or dishonest responses are removed over time. The result is a community where participation quality has been demonstrated, not just self-declared.

It depends on the study type and how niche your target audience is. For most managed interviews and focus group recruitment, we deliver screened participants within 2–3 weeks of brief confirmation. Highly specific or rare profiles may take longer we’ll be upfront about timelines when you share your brief.

UXArmy recruits independently across APAC, EMEA, and the Americas covering 20+ countries. In APAC this includes Singapore, Malaysia, Indonesia, Philippines, India, Japan, Australia, Thailand, Hong Kong, and more. For specific market availability, include it in your brief and we’ll confirm coverage.

Yes, for managed recruitment, phone and video screening is conducted in the participant’s own language by locally-based researchers. We currently support 20+ languages across our recruiting regions including Mandarin, Bahasa Indonesia, Bahasa Malaysia, Hindi, Thai, Japanese, Filipino, Arabic, Spanish, Portuguese, and more.

It depends on the study type. Unmoderated studies usability tests, surveys, card sorting, and tree testing are designed to run on the UXArmy platform, where panel participants integrate natively. For moderated and in-person research (interviews, focus groups, ethnography, diary studies), participants recruited by UXArmy can join sessions on any platform you prefer Zoom, Dovetail, UserZoom, Lookback, and others. UXArmy supplies the participants; you choose how you run the session.

Managed recruitment is quoted per study pricing depends on the number of participants, the complexity of your target profile, the market, and the research method. Share your brief using the form on this page and our team will come back with a quote within one business day.

Have more questions?

If you have any other questions that are not covered here, please don’t hesitate to reach out. We’re here to provide the information you need and ensure your experience with us is smooth and enjoyable.

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Ready to recruit participants you can actually trust your data to?

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