Practicing Continuous discovery habits in product development

Continuous product discovery

Continuous product discovery refers to an ongoing process of gathering user insights to inform product decisions throughout the lifecycle. It involves frequent touchpoints with users, structured experiments using design mockups, prototypes and usability testing, rapid feedback loops, and collaborative interpretation of data by cross-functional teams.

5 proven UX writing testing methods (that beat A/B testing)

What is A/B Testing & Why do you need it?

If A/B testing is your go-to method for testing copy – great. But it’s not the only option. In fact, there are smarter, faster alternatives to A/B testing that give you deeper insight into how users actually react to your UX writing

How to do user research as a beginner UX designer in 6 steps

How to do user research as a UX designer

User research is about understanding your users and discovering what makes them love your product. UX designers perform research and dive deep into users’ needs, behaviors, and pain points to create impactful experiences. Here’s a quick guide to running effective user research!

Accessibility Testing: What Is It, And Why Does It Matter?

Header-Usability vs Accessibility

Accessibility is an investment that goes beyond compliance. It enhances trust and brand and broadens the audience’s reach. Ensure all users can use your site or app regardless of ability. Explore accessibility testing and integrate it into your design process.

How to Conduct an Accessibility Audit for Your Product & Website

Heading How to conduct accessibility audit

Accessibility is all about people. It involves creating better designs and experiences for all and increasing our ability to meet organizational goals. Regardless of your position, use accessibility audits to promote accessibility within your team and organizations