Design & Product

Top 8 Alternatives to UserTesting in 2025

Explore these top alternatives to UserTesting for smarter, more flexible UX research solutions that offer faster insights & better value!
Tanya Choudhary

Sr. Marketing Manager

Top 8 Alternatives to UserTesting in 2025

UserTesting has built a reputation as a go-to platform for usability testing—especially for large enterprises. But let’s face it, not everyone has the time to dive into lengthy sales calls just to try out a tool. For teams looking to experiment firsthand without jumping through hoops, the locked demo experience can feel like a big barrier.

Even if you’ve been using UserTesting, you’ve probably encountered a few roadblocks like high prices (that quickly adds up), limited test options, or even feeling overwhelmed by all the features you might not need. 

But hey, that’s where this blog comes in!

There are smarter, simpler alternatives out there—tools that keep things transparent, accessible, and way less overwhelming. Let’s explore your options and find a tool that works for you!

Why You Should Consider Switching from UserTesting

If you’re on UserTesting (and even weighing it as an option), you might be nodding along with these common pain points:

  • Locked Behind Sales Calls: You can’t just sign up and get started; accessing UserTesting requires navigating through a sales process first. For teams that need a tool ASAP, this can be a frustrating barrier
  • Limited Transparency for Pricing: UserTesting keeps its pricing details under wraps until you’re well into discussions with their team. If you’re working with a tight budget or trying to compare options, this lack of transparency can make things unnecessarily complicated
  • Sky-High Prices: UserTesting’s pay-per-session model can add up quickly, especially if you’re running tests often. It might feel like you’re paying for testing options you don’t always need. Not to forget recruiting participants through UserTesting, which is an added cost
  • Fragmented User Experience: UserTesting’s ecosystem includes multiple tools like UserZoom, IntelliZoom, and EnjoyHQ, each serving a distinct purpose. While they’re powerful individually, managing these separate platforms can get confusing and cumbersome, especially if you’re after a seamless all-in-one solution
  • Limited Test Types in Lower Plans: Want to explore advanced testing methods like tree testing or card sorting? You’ll need to spring for their Ultimate plan. For smaller teams, this tiered approach can make essential features feel out of reach
  • No Focus on Localization: If you’re aiming to test in different languages or adapt to cultural nuances, UserTesting might leave you in a bit of a bind. With limited localization options, global brands may struggle to engage diverse audiences the way they want to. So, unless your testing pool speaks one universal language (English, of course), you might want to look elsewhere!

There’s more—like how UserTesting’s reports can feel a bit basic, and it’s not the best for long-term research. But there are other tools out there that’ll get you the same (if not better) results—minus the headache and the wallet fatigue.

1: UXArmy

Okay, full disclosure: we’re a bit biased—but UXArmy truly is the best alternative to UserTesting. 

If you’re a UX researcher, designer, product manager, or even part of a marketing team, you know that understanding user needs and testing prototypes, websites, or apps is key. But juggling different tools for each test type can feel like running in circles. UXArmy is an all-in-one solution that lets you run unmoderated usability tests straight from Figma files (no recording needed!), task-based tests with recording, moderated user interviews and focus groups, surveys, card sorting, tree testing—and soon, UX research repositories—all in one platform. No fragmentation. No confusion.

Plus, UXArmy is easy to jump into. No locked sales funnels here—just sign up and get started with your tests! Whether you’re a small team or managing a large-scale project, UXArmy adapts to your needs. 

Another thing that sets UXArmy apart is our free plan, which gives you the ability to create unlimited usability tests and receive two free responses. Plus, you can run two free DeepDive sessions. This allows you to explore the platform and get a feel for its features before deciding to upgrade.

What Makes UXArmy the Ultimate Alternative?

  • Multilingual & Localized Testing: UXArmy’s strength is localization. Run tests in local languages, access UXArmy’s user panel on a per-response basis, and use filters to target the right audience. Plus, we provide translations of transcriptions in 15+ languages, making it easier to analyze global feedback
  • Collaborative, Streamlined Insights: With our Analysis Space, all your insights are in one place. Share annotations, highlight reels, and comments with your team, making collaboration a breeze
  • DeepDive® for Deeper Insights: Our moderated research tool suite allows you to conduct 1:1 interviews, dyads, triads, and focus groups (up to 10 participants), all in one platform. We also offer multi-screen sharing during your sessions—features that UserTesting doesn’t provide yet!
  • Get Results Fast: With AI-driven summaries with sentiment analysis, you’ll get actionable insights without the wait. AI not only provides insights but also pulls in direct quotes giving you an easy way to validate AI’s conclusions with timestamps from your test results
  • Advanced Analytics: UXArmy provides detailed heatmaps and mouse flow tracking, giving you a clear visual understanding of how users interact with your prototypes, websites, and apps. This makes it easier to spot areas that need attention and optimize the user experience with real-time, actionable data

Scalable for Any Team Size: Whether you’re a small team or managing a large team, UXArmy fits your workflow. It’s built to scale, without the hefty costs you might face with other platforms

2: Userlytics

Userlytics is a solid contender if you’re looking for a platform that brings more automation to usability testing. Unlike UserTesting, which often requires manual efforts in transcriptions and setup, Userlytics offers AI-powered transcriptions to save time, and its diverse testing options allow you to run various tests all in one place. It’s a good fit if you’re looking for convenience and flexibility.

What Makes Userlytics a Better Alternative?

  • AI-Powered Transcriptions: Automated transcription of testing footage saves time on manual reviews, a big plus for busy teams.
  • Diverse Test Types: From video feedback to heatmaps, you can test just about anything without needing multiple tools.
  • Pay-Per-Response Pricing: Offers a more affordable model for smaller teams—pay only for the responses you need.
  • Great for Global Testing: Supports multilingual options, allowing you to easily test with users from different regions.

Pricing: Starts at $49 per tester per session or $399/month, offering straightforward pricing with no hidden costs.

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3: Lookback

Lookback excels at live, moderated testing, allowing teams to engage with users in real-time, unlike UserTesting which often focuses on automated sessions. If you need a tool to support deep dive user research with live interviews or focus groups, Lookback is a strong choice, especially for those who prefer a hands-on approach during testing.

What Makes Lookback a Better Alternative?

  • Live Feedback: Engage directly with users during their testing session for immediate insights.
  • Unlimited Testers: You can scale your sessions as needed without worrying about limits on the number of participants.
  • Best for Moderated Research: Ideal for real-time user interviews, focus groups, and other interactive testing formats.
  • Interactive and Flexible: Offers flexibility for teams who want to ask follow-up questions during sessions.

Pricing: Starts at $300/year for individual users. While it’s pricier, the value it offers for live, real-time feedback justifies the cost.

4: UsabilityHub

If you’re after quick, straightforward feedback, UsabilityHub is a strong choice. It offers a range of basic tests like first-click or preference tests, which are perfect for rapid insights compared to the more complex setups required by UserTesting.

What Makes UsabilityHub a Better Alternative?

  • Quick Insights: Perfect for running quick, simple tests and getting immediate feedback without delays.
  • Affordable for Small Teams: Offers budget-friendly plans, making it accessible for smaller businesses or startups.
  • User-Friendly Interface: Easy to set up and run tests, so you can get started without any complex setup.
  • Low-Cost, No-Frills: If you don’t need advanced features, this is an efficient, simple option.

Pricing: Starts at $89/month for basic plan. It’s a cost-effective solution for teams looking for quick, simple usability tests.

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5: Userfeel

Userfeel offers a straightforward, no-frills solution for unmoderated usability testing. If you’re looking for something affordable and easy to use, Userfeel is a great option, especially for smaller teams that need to test basic features without spending too much.

What Makes Userfeel a Better Alternative?

  • Affordable: Starting at just $30 per tester per session, it’s a great option for small businesses on a budget.
  • Multilingual Testing: Supports multiple languages, which is ideal for teams working with international users.
  • Simple and Effective: It’s easy to use, and you can get your tests up and running quickly.

Budget-Friendly: Provides great value with low-cost options for basic usability tests.

6: Maze

Maze is a great option if you’re looking for fast and actionable feedback. Unlike UserTesting, which may take more time for setup and analysis, Maze allows you to quickly run tests directly from prototypes and get instant feedback without much effort. Its streamlined approach makes it a solid alternative for those who need quick validation and iteration.

What Makes Maze a Better Alternative?

  • Speed: Test prototypes directly and get results almost instantly, so you can move quickly in the design process.
  • Prototype Integration: Works seamlessly with design tools like Figma, Sketch, and InVision, allowing you to test early-stage prototypes.
  • Data-Driven Insights: Automatically generates heatmaps, click maps, and other visual analytics that make it easier to interpret test results.
  • Affordable: Provides an entry-level plan that offers great value without breaking the bank for small teams.

Pricing: They have a free plan for limited testing, with paid plans starting at $49/month. It’s clear and straightforward pricing for small teams and startups.

7: Validately

Validately is a powerful testing tool that allows teams to run both moderated and unmoderated tests, making it a good fit for businesses that need flexibility in their testing approach. Unlike UserTesting, Validately offers robust features for detailed behavioral analysis, allowing you to really dig deep into user interactions.

What Makes Validately a Better Alternative?

  • Flexible Test Formats: Offers both moderated and unmoderated testing, so you can use it for a variety of research types.
  • In-Depth Analytics: Provides features like task analysis and click tracking, so you can dive deeper into user behavior.
  • Integrated User Recruiting: Validately also handles user recruiting, which can save time and hassle compared to other tools that require third-party integration.
  • Customer Support: Offers excellent customer service and research support to ensure you get the most out of your tests.

Pricing: Pricing starts at $249/month. It’s on the higher end but includes comprehensive features for teams needing advanced testing

8: Hotjar

Hotjar is perfect for teams that are focused on understanding user behavior on live websites and apps. It’s a bit different from UserTesting, as it focuses more on behavioral analytics rather than structured testing. If you’re looking to get insights directly from live users in real time, Hotjar is a fantastic option.

What Makes Hotjar a Better Alternative?

  • Behavioral Analytics: Provides heatmaps, session recordings, and feedback polls, giving you deep insights into how users behave on your site.
  • Live User Feedback: Easily capture user feedback through on-site surveys and polls, so you can get real-time responses.
  • Simple Setup: Hotjar is easy to set up on any website or app, requiring minimal configuration compared to more complex testing platforms.
  • Affordable for Small Teams: It offers a free plan for small sites, making it easy to get started with just basic features.

Pricing: Starts with a free plan for small sites, with paid plans starting at $39/month. It offers a flexible pricing structure depending on the features you need.

Explore a Smarter Way to Run UX Research

If your current UX research platform is feeling limiting or costly, UXArmy offers a more flexible, affordable, and comprehensive solution. From usability tests to surveys, focus groups, and in-depth analytics, UXArmy streamlines your entire research process.Why not see for yourself? Start your free trial today and experience the difference!