Guest Writer
Kimberly (Kim) M, UX Researcher at UXArmy
Guest Writer

Kimberly (Kim) M

UX Researcher at Just Eat Takeaway.com

  • United Kingdom
  • Writing about UX Researcher & Design since 2013
  • 1 Articles
  • 13+ Years in UX Researcher & Design

Expertise

  • User Research

Bio

Kimberly (Kim) M. is a Malaysian UX Design Researcher based in the Brighton and Hove area of the UK, currently working at Just Eat Takeaway.com. With over a decade of experience across the tech industry, she has held UX research and design roles at companies including Uber Carshare and HappyFresh, helping teams turn user insight into products people genuinely want to use.

Kim's approach is grounded in what she calls the "3 Cs": curiosity, collaboration, and creativity. She specializes in qualitative and participatory research methods, A/B testing, workshop facilitation, and grounded theory, and is known for translating complex research findings into clear, compelling visual narratives. Beyond her client work, she founded the UX Survey SEA initiative, gathering insights from UX practitioners across Southeast Asia to shed light on regional design maturity and career trends.

Articles by Kimberly (Kim) M (1)

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