Net Promoter Score (NPS)
Key things to know
Standard 0–10 recommendation scale, scored the same way research teams already report it.
Responses grouped automatically into Promoters, Passives, and Detractors.
NPS calculated automatically as results come in, no manual tallying in a spreadsheet.
Pair the user rating with open-ended "why" follow-up to capture the reasoning behind every rating.
Run it standalone or embed it inside a usability test to connect the score to what a user just experienced.
How it works on our platform
Scores and sentiment, side by side
See your NPS score update in real time. View the Promoter, Passive, and Detractor split at a glance, and drill into individual responses to connect scores with qualitative feedback.
One question, clear signal
Participants see a focused 0–10 scale and respond in seconds. No friction, no context-switching. The NPS task sits naturally between other study tasks.
Ready to Dive In?
Explore these AI Moderator resources.
