Priscilla Liu
Director at SP Group
- Writing about Digital & Sustainability since 2016
- 1 Articles
- 16+ Years in Digital & Sustainability
Expertise
- Artificial Intelligence
- Design
- Design Ops
- Product Analytics
- Product Management
- Product Strategy
- User Research
- UX Design
- Sustainability
- Scrum Master
- Product Owner
- Data Analysis
Bio
Priscilla Liu builds research capabilities that compound — ethnography, hypothesis testing and Voice-of-Customer systems embedded into how teams decide, not just how they report up. Director, Sustainability at SP Group and previously its Head of Experience and Research, she has led product and UX across four Southeast Asian markets at PropertyGuru and financial products at Commonwealth Bank. She keynoted CHIUXID on UX in energy and utilities and facilitates for UXSEA. She now designs and codes AI products end to end at pris.la.
Articles by Priscilla Liu (1)
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