Christopher Bertrand

Founder at KnowsyBug Research

United States
Writing about Human Factors Psychology & UX Research since 2002

2 Articles
20+ Years in Human Factors Psychology & UX Research

Expertise

AI in UX Research
Product Strategy
Research Ops
User Research
UX Careers
Human Factors Psychology
Human-AI Interaction
Asking “But what will the human do?”

Bio

Christopher Bertrand is a Human Factors-trained UX research and customer experience leader with more than 20 years of experience helping technology teams better understand the humans using their products. He has built and led research organizations, developed research programs and systems, and helped product teams turn customer insight into better decisions. He is the founder of KnowsyBug Research, where explores the changing relationship between humans and technology. He holds a degree in Human Factors Psychology from Embry-Riddle Aeronautical University.

Articles by Christopher Bertrand (2)

The Machine Changed Again. The Human Still Hasn’t.

From WWII cockpits to conversational AI, the core UX questions haven't changed: can people understand, predict, and trust the systems they use? Drawing on Human Factors Psychology, this piece explores why the human side of human-machine interaction remains the real constant as AI reshapes design.

CX UX Other

Drawing on decades of enterprise and consumer UX research, this piece asks where UX ends and CX begins. From warring sales and product teams to a program called First 24 Hours, it's a look at why the overlap of UX and CX is messier, and more useful, than any tidy definition suggests.

Articles by Christopher Bertrand (2)

The Machine Changed Again. The Human Still Hasn’t.

CX UX Other

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