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VisitArticles by Menaka Chandrasekhar
How to do Qualitative UX Research effectively using AI?
Discover what matters most to your customers! Creating compelling user experiences starts with knowing what your customers value.
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Color Theory in UI Design: Principles, Psychology & Best Practices
This in-depth guide covers color theory, psychology, and practical applications for designers. Learn how to use color effectively in branding, UI, print, and product design, with examples and image references.
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System Usability Scale (SUS): Measure Usability with Confidence
To evaluate a wide variety of products and services, including hardware, software, mobile devices, websites and applications, System Usability Scale (SUS) has been used.
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What Is User Research?
So, in this article, we’re going to dive deep into User Research. We’ll learn what it means, the two types it comes in, and some cool ways to do it.
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What Is Usability Testing?
Usability testing is the practice of testing how easy design is to use on a group of representative users. It usually involves observing users as they attempt to complete tasks and can be done for different types of designs, from user interfaces to physical products.
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Types of UX Research: Beyond Generative vs Evaluative
Generative vs. evaluative research is a useful starting point, but better decisions need a broader view. This guide explains key factors for choosing the right UX method and shows how mixed-method research works in practice.
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UX Design and UI Design
UI design and UX design are two of the most often confused and conflated terms in web and app design. Most of the people get confused and it becomes hard to differentiate between two.
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UX Design in Online and Offline Worlds
The best way to attract and keep new customers is by creating a stellar user experience (UX). UX applies to both online and offline locations, illustrating the way customers feel about your brand after any interaction.
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Best Practices for User Research in Southeast Asia
Although the UX scene in Southeast Asia is admittedly less mature than in the West, there are plenty of local and cultural nuances in Southeast Asia that can throw a researcher off-guard if he or she does not know the local culture.
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Types of Probes in UX Research
As Researchers gather experience and try to improvise their Research skills, the art of asking probing questions develops naturally.
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