3 Worlds of Research: Agencies, Corporates, and SMEs
Highlights
🎙️ User Insights podcast series offers valuable conversations on UX research.
🏢 Chris Gray, founder of Nomat, shares his extensive experience with various organizations.
🕵️♂️ Agencies provide an independent perspective and specialized skills in UX research.
🤝 Stakeholder management is crucial for researchers to communicate findings effectively.
📈 The demand for UX research varies across different organizations, influencing project scope.
🛠️ Tools and platforms for UX research can enhance agency capabilities but present cost challenges.
💼 Researchers should proactively manage their careers and seek diverse experiences within their organizations.
Key Insights
🧐 Independent Perspective: Engaging agencies offers fresh insights free from internal biases, leading to more objective research outcomes. This independence is especially valuable in navigating complex organizational politics.
🏆 Specialized Skills: Agencies possess niche expertise in UX research methodologies, ensuring high-quality results that in-house teams may lack due to varying experience levels. This specialization enhances the overall research quality.
📊 Diverse Demand: The variation in UX research needs across sectors—agencies, corporates, and SMEs—highlights the necessity for tailored approaches that match organizational maturity and budget constraints.
⚖️ Balancing Resources: Agencies face challenges in resource allocation, often swinging between high demand and underutilization. Efficient scheduling and flexible resource management are key to navigating these fluctuations.
🎓 Career Development: Junior researchers can benefit significantly from mentorship in structured environments, such as agencies or corporates, where they can learn diverse skills and gain feedback to refine their expertise.
🔄 Adaptability with Tools: The need for flexible billing options for research tools is crucial, enabling agencies to leverage various platforms without committing to long-term subscriptions that may not align with project demands.
💬 Communication Skills: Effective stakeholder management and communication are paramount for researchers, as their findings must influence decision-making and demonstrate the value of UX research within organizations.
