UX Researcher
Imagine that your company launches a new e-commerce mobile app, after many months of development. Weeks after the app is launched to the public, users start to abandon their shopping carts at a high rate and the company notices a decline in sales. The app receives poor reviews and many complaints…
How can we attempt to solve this?
Well, usability testing is one method you can use to assess your product with real users. It can help to uncover both problems and opportunities in your product!
A simple step such as testing your product with just 5 users, might be enough to bring to light 85% of usability problems!
Read on to learn more about the types of usability testing, the use cases, and how usability testing benefits your product!
You might wonder what insights usability testing provides. Typically, after running usability tests, valuable data is gathered. With a user research platform like UXArmy, you can collect actionable insights, including (but not limited to):
When it comes to designing user-friendly products, exploring different methods of usability testing can be both exciting and insightful. Each testing method offers a unique perspective on how users interact with a product, helping to uncover potential pain points and areas for improvement. By diving into various approaches, you can better understand user behavior, refine your designs, and create experiences that truly resonate with your target users.
All usability testing methods fall into these categories:
Note: Check out this blog to know how to run effective remote usability testing sessions for your product
Under these categories, there are a variety of usability testing methods. Here are some common methods that might be useful to test your product:
Sign up now to start collecting data and bring your personas to life!
A Singapore-headquartered banking corporation with 500 offices across 19 countries, launched a digital banking app in Indonesia. However, even though the app menu items were intuitive for English speakers, most of the client’s users in Indonesia preferred Bahasa Indonesia.
To assess and refine the menu labeling and navigation in the digital banking app, the banking corporation used the Tree Testing tool on UXArmy.
The test, comprising over 35 items and eight task scenarios, was followed by survey questions embedded within the Tree Test.
Within just 4 days, the UXArmy platform collected around 200 qualified responses from over 1,000 interested participants! Participants were part of the UXArmy User Panel, also known as the UserAdvocate Community.
The Tree Testing was notably effective in offering useful findings to the UX team at the banking corporation. The UX team analyzed the findings and produced a more credible report based on which the menu structure was redesigned with confidence.
Within just 3 months of implementing the findings in the digital banking app, their UX team saw some significant improvements:
Here are some templates from the UXArmy platform that might help you achieve your usability testing goals!
We have more usability testing templates to help you get started with – whether you want to test out live sites and apps or prototypes.
Now that you understand the impact of usability testing on product development, it’s time to take action. Whether you’re refining your e-commerce app or testing a new feature, usability testing with real users is essential to creating a seamless user experience.
At UXArmy, we make it easy to test your designs, prototypes, and live products to uncover usability issues and improvement opportunities. Don’t wait for user complaints—start testing today and get real-time insights that can guide your product’s success.
Ready to dive into actionable feedback? Sign up on UXArmy and see what your users really think.
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