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September 25, 2026 9 min read

The Other User: Who Really Logs into Health Apps

The Handoff Nobody Designs For: What Human-Computer Interaction, Anthropology and Behavioural Science Can Teach UX Teams About Health Apps That Change Hands

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System Usability Scale (SUS): How to Measure and Interpret Usability

The System Usability Scale (SUS) is a standardized method to measure perceived usability of a system. In this practical guide, learn what SUS is, how it works, how to calculate and interpret SUS scores, and how to use it alongside behavioral evidence in UX research.

What Is User Research?

So, in this article, we’re going to dive deep into User Research. We’ll learn what it means, the two types it comes in, and some cool ways to do it.

Types of UX Research: Beyond Generative vs Evaluative

Generative vs. evaluative research is a useful starting point, but better decisions need a broader view. This guide explains key factors for choosing the right UX method and shows how mixed-method research works in practice.

UX Design and UI Design

UI design and UX design are two of the most often confused and conflated terms in web and app design. Most of the people get confused and it becomes hard to differentiate between two.

UX Design in Online and Offline Worlds

The best way to attract and keep new customers is by creating a stellar user experience (UX). UX applies to both online and offline locations, illustrating the way customers feel about your brand after any interaction.

Best Practices for User Research in Southeast Asia

Although the UX scene in Southeast Asia is admittedly less mature than in the West, there are plenty of local and cultural nuances in Southeast Asia that can throw a researcher off-guard if he or she does not know the local culture.

Types of Probes in UX Research

As Researchers gather experience and try to improvise their Research skills, the art of asking probing questions develops naturally.

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