What AI Didn’t Change About Building Products
AI can build faster than ever, but it still can't tell you what to build. A case for why Lean Startup, and real user research, matter more now, not less.
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User Research Cheat Sheet #2 – A Series
As a refresher, cheatsheets address a need to make a quick reference and reinforce your understanding about a topic.
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Concept Testing in Market Research and User Research
A common term used across market research and user research, Concept testing can be confusing for people new to UX.
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Debunking Usability Testing Myths
Although usability testing has existed for a couple of decades, many product development teams still do not apply it in practice.
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UX in the Insurance Industry
From the very beginning the Insurance Industry has been an agent-centric industry, that means that it has heavily relied on human agents to handle the Sales.
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What does it mean to be Inclusive in UX Research?
When we think of a futuristic reality for the human race, we think of flying cars and holographic calls. We may not be there just yet but we are sure on our way to building a digital future for all.
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Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic)
Qualitative data analysis is an art that requires skilled synthesis by UX researchers. UXArmy DeepDive streamlines this process with collaboration, filtering, and sorting tools.
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Note-Taking in User Research Interviews
Note-taking is essential in usability research to capture participant experiences and uncover hidden insights. You can use pen and paper, a computer, or remote research tools like DeepDive.
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A Guide For User Interviews
User interviews help product teams understand users’ needs, behaviors, and motivators. This guide shows how to prepare questions, recruit participants, conduct interviews, and turn findings into actionable decisions with examples.
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Inside UX Research in Asia: An Interview with Shiyun Lim (SP Digital, Singapore)
In this interview, UX researcher Shiyun Lim (SP Digital, Singapore) shares her experience, methods, and insights into user research, including how she runs remote sessions and collaborates with teams.
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Is Design Thinking Still Relevant for Product Design?
Design Thinking’s hype may have faded, but its value remains. This guide explores its critiques, lasting strengths, and modern approaches like Continuous Discovery, AI-assisted research, and Design/ResearchOps to keep teams human-centered and effective.
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Guide to Commonly Used UX Terms
The following are descriptions of some terms commonly used in UX. Each term consists of its definition and some sources, which are fully credited.
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Challenges Faced by UX Researchers in 2025 and Beyond
UX research is under pressure-from AI, speed-at-all-costs cultures, and shrinking teams. This piece separates threat from noise, shows where human insight still wins, and lays out a practical action plan to stay indispensable. If you guide decisions with empathy and evidence, the future is very much yours.
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How to do Qualitative UX Research effectively using AI?
Discover what matters most to your customers! Creating compelling user experiences starts with knowing what your customers value.
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Is Usability Testing Qualitative or Quantitative?
Usability testing can be qualitative or quantitative, depending on your goals and study design. This guide explains how to choose the right approach, determine participant numbers, and interpret key metrics like task completion, time, and usability scores.
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Importance of Usability Testing in Product Development in AI Era
AI and analytics move fast, but they don’t explain why users struggle. This article shows how usability testing improves conversions, prevents costly rework, and complements design processes and A/B testing.
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Color Theory in UI Design: Principles, Psychology & Best Practices
This in-depth guide covers color theory, psychology, and practical applications for designers. Learn how to use color effectively in branding, UI, print, and product design, with examples and image references.
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System Usability Scale (SUS): Measure Usability with Confidence
To evaluate a wide variety of products and services, including hardware, software, mobile devices, websites and applications, System Usability Scale (SUS) has been used.
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What Is User Research?
So, in this article, we’re going to dive deep into User Research. We’ll learn what it means, the two types it comes in, and some cool ways to do it.
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What Is Usability Testing?
Usability testing is the practice of testing how easy design is to use on a group of representative users. It usually involves observing users as they attempt to complete tasks and can be done for different types of designs, from user interfaces to physical products.
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Types of UX Research: Beyond Generative vs Evaluative
Generative vs. evaluative research is a useful starting point, but better decisions need a broader view. This guide explains key factors for choosing the right UX method and shows how mixed-method research works in practice.
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UX Design and UI Design
UI design and UX design are two of the most often confused and conflated terms in web and app design. Most of the people get confused and it becomes hard to differentiate between two.
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The best way to attract and keep new customers is by creating a stellar user experience (UX). UX applies to both online and offline locations, illustrating the way customers feel about your brand after any interaction.
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Best Practices for User Research in Southeast Asia
Although the UX scene in Southeast Asia is admittedly less mature than in the West, there are plenty of local and cultural nuances in Southeast Asia that can throw a researcher off-guard if he or she does not know the local culture.
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Types of Probes in UX Research
As Researchers gather experience and try to improvise their Research skills, the art of asking probing questions develops naturally.
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