Alaukika Mahalwal
UX Researcher at UXArmy
- India
- Writing about UX Researcher since 2024
- 44 Articles
- 5+ Years in UX Researcher
Expertise
- Mixed Methods Research
- Usability Testing
- User Research
- UX Research Platforms
Bio
Alaukika Mahalwal is a UX Researcher with 5+ years of experience across fintech, enterprise, and research-platform environments, specialising in both generative and evaluative research that shapes product strategy from early discovery through to launch.
She has led studies across global and emerging markets, designing research that meets people where they actually are rather than where a script assumes they'll be. Her background spans wealth-management and enterprise research contexts she works at the intersection of research delivery and strategy, managing enterprise research briefs, leading studies for clients across industries, and helping teams turn unmoderated and moderated testing synthesis into insights
Articles by Alaukika Mahalwal (44)
Artificial Intelligence (AI) in qualitative user research
We discuss how to unlock rich customer insights faster with AI-moderated interviews. Automate your qualitative research, reduce operational load, and scale conversations without compromising depth but be informed of AI bias.
Read MoreHow to Use Jobs to Be Done (JTBD) Interviews to Unlock Powerful Product Insights
In this blog article, we discuss how to plan, structure, conduct and analyse JTBD interviews.
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AI in Design: Tools, Workflows and Practical Tips to Boost Creativity and Productivity
AI is transforming design workflows with faster research summaries and smarter prototyping. Learn to integrate AI while preserving creativity and strategy.
Read MoreUXArmy vs Maze: Comprehensive User Research Platform Comparison in 2025
In 2025, choosing the right user research platform is essential. This comparison of UXArmy vs Maze shows how UXArmy stands out with mobile testing, AI-powered insights, global participants, and flexible pricing for better user research.
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How to choose the right UX Research methods
Emerging UX research trends include continuous user feedback, inclusive and accessible design, and real-time data collection to better understand user behavior and improve product decisions.
Read MoreThe Complete Guide to Choosing Survey Tools for UX Research and Product Teams
Trying to choose the best survey tool for smarter decisions in 2025? Weβve tested and ranked the top 9 survey apps - whether you're into UX research, customer feedback, or team polls
Read More12 Usability Testing Templates to Increase E-Commerce Sales
Shoppers abandon carts, struggle with filters, and get lost on your site? These 12 usability testing templates help you fix whatβs broken, so customers stay, buy, and come back for more
Read MoreTop 6 UX Research Trends Shaping 2025
Explore the top UX research trends of 2025, from AI-driven personalization to the integration of quantitative and qualitative methods.
Read MoreRemote Usability Testing: What it is, use cases, tools & templates
Why limit testing to a lab? Remote usability testing lets users interact with your product in their own space giving you authentic, real-world insights. Explore key benefits, use cases, and tools (with handy templates!) to make your research seamless
Read MoreTop 25+ User Behavior Analytics Tools & Software in 2025
Dive into the best tools to uncover how users click, scroll, and explore. Learn how to improve UX, fix roadblocks, and keep users hooked with actionable insights that make every interaction count
Read MoreCard Sorting: What is it, Use Cases, Tools & Best Practices
Struggling with clunky site navigation? Card sorting fixes that. Discover how this method transforms UX, from intuitive menus to seamless content discovery, making your site truly user-friendly
Read MoreTop AI Powered Tools for Usability Testing in 2026
Compare top AI usability testing tools that help teams plan studies, recruit participants, analyse sessions, identify recurring themes, and turn user feedback into actionable insights.
Read MoreModerated vs. Unmoderated Usability Testing: The Definitive Guide for UX Leaders
Still torn between moderated and unmoderated usability testing? Weβve got you covered. Learn the differences, the best times to use each, and how they can unlock deeper insights into your users!
Read MoreTop 12 Best Tools for Customer Success ManagersΒ
Streamline your workflow and focus on what truly mattersβbuilding stronger customer relationships. Explore the best tools for Customer Success Managers to boost productivity and reduce repetitive tasks.
Read MoreA/B Testing: Introduction, Use Cases, Tools & Examples
Discover the power of A/B testing in UX design, with practical use cases, top tools, and real-world examples for improving user experience
Read MoreHow to Design User Personas for UX Research?
Designing user personas bridge the gap between assumptions and real user needs, guiding teams to design meaningful, user-centered solutions.
Read MoreTop 8 UX Analytics Tools & Software in 2026
Picking the right UX analytics tool doesnβt have to be hard weβve got a list of top options with key features and pricing to help you choose!
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Open-Ended vs. Closed-Ended Questions: How to Ask Better Questions in UX Research
Effective surveys balance open-ended questions for deep insights and closed-ended questions for easy analysis. Choosing the right mix ensures meaningful and actionable research results.
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Usability Testing: Are 5 participants enough?
The "5-user rule" for usability testing is widely quoted but has important caveats. Sample size depends on study goals, methodology, and the need for iterative testing.
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Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic)
Qualitative data analysis is an art that requires skilled synthesis by UX researchers. UXArmy DeepDive streamlines this process with collaboration, filtering, and sorting tools.
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