Design & Product

Design decisions get easier when they’re grounded in evidence. This section covers UX and product design practice – from interface fundamentals to design systems and workflow – with an emphasis on validating choices with real users rather than internal opinion.

Featured Article

September 25, 2026 9 min read

The Other User: Who Really Logs into Health Apps

The Handoff Nobody Designs For: What Human-Computer Interaction, Anthropology and Behavioural Science Can Teach UX Teams About Health Apps That Change Hands

Latest Articles

A user trying to interact with bot on a computer and chatting at the same time

Artificial Intelligence (AI) in qualitative user research

We discuss how to unlock rich customer insights faster with AI-moderated interviews. Automate your qualitative research, reduce operational load, and scale conversations without compromising depth but be informed of AI bias.

AI in Design: Tools, Workflows and Practical Tips to Boost Creativity and Productivity

AI is transforming design workflows with faster research summaries and smarter prototyping. Learn to integrate AI while preserving creativity and strategy.

What is A/B Testing & Why do you need it?

5 Methods to Test ‘UX Writing’.These Outperform A/B Testing!

If A/B testing is your go-to method for testing copy - great. But it’s not the only option. In fact, there are smarter, faster alternatives to A/B testing that give you deeper insight into how users actually react to your UX writing

User Flows in UX Design: How to Create Better Experiences with 5 Examples

User flows map the steps users take to complete a task. In this guide, you’ll learn how to use user flows to identify friction, improve usability, and design clearer experiences, illustrated with five practical examples.

How to Do User Research in 6 Practical Steps for Designers and Product Teams

User research is about understanding your users and discovering what makes them love your product. UX designers perform research and dive deep into users’ needs, behaviors, and pain points to create impactful experiences. Here’s a quick guide to running effective user research!

How to use persona-based testing for better UX outcomes

Personas aren’t just profiles—they’re the key to better UX. Learn how to test with real users who match your personas and get insights that truly shape great experiences.

Top 6 UX Research Trends Shaping 2025

Explore the top UX research trends of 2025, from AI-driven personalization to the integration of quantitative and qualitative methods.

5 Powerful Ways to Instantly Boost UX Using Heatmaps

You’ve seen heatmaps, but are you using them right? Learn how to go beyond the colors and uncover real UX insights that drive better decisions

Top 25+ User Behavior Analytics Tools & Software in 2025

Dive into the best tools to uncover how users click, scroll, and explore. Learn how to improve UX, fix roadblocks, and keep users hooked with actionable insights that make every interaction count

5 Key UX Metrics Every Designer Needs to Win Stakeholder Buy-In

Boost your product decisions with data-driven design. Learn how UX metrics can help you make informed decisions, drive real results, and secure stakeholders’ buy-in.

Accessibility Testing: What Is It, And Why Does It Matter?

Accessibility is an investment that goes beyond compliance. It enhances trust and brand and broadens the audience's reach. Ensure all users can use your site or app regardless of ability. Explore accessibility testing and integrate it into your design process.

How to Conduct an Accessibility Audit for Your Product & Website

Accessibility is all about people. It involves creating better designs and experiences for all and increasing our ability to meet organizational goals. Regardless of your position, use accessibility audits to promote accessibility within your team and organizations

Card Sorting: What is it, Use Cases, Tools & Best Practices

Struggling with clunky site navigation? Card sorting fixes that. Discover how this method transforms UX, from intuitive menus to seamless content discovery, making your site truly user-friendly

Customer Experience Testing: Types, use cases, examples & templates

Ever felt stuck in a bad online experience? CX testing helps you fix those issues before they cost you customers. Check out the types, examples, and templates to improve your customer experience

How to Prevent Bias When Conducting User Research

Bias can distort user research, leading to flawed decisions. Learn to identify and tackle common biases like selection and confirmation bias for more accurate, actionable insights

The UX Researcher’s Guide to Quantitative vs. Qualitative Research

Numbers tell the story, but emotions bring it to life. Dive into the world of quantitative vs. qualitative research and discover how blending both leads to smarter, user-first design decisions

How AI Fits into UX Research: 7 Practical Ways to Work Smarter, Not Harder

AI is here to help, not replace you. Find out how AI tools can speed up your UX research, spark new ideas, and make your life a little easier without the tech overload

Usability vs. Accessibility Testing: A Strategic Guide for Inclusive UX Design

Many tests exist in design. However, for web and product designers, usability and accessibility testing are crucial to reach the widest audience. These methodologies are vital for inclusive, user-centered experiences.

Top AI Powered Tools for Usability Testing in 2026

Compare top AI usability testing tools that help teams plan studies, recruit participants, analyse sessions, identify recurring themes, and turn user feedback into actionable insights.

Moderated vs. Unmoderated Usability Testing: The Definitive Guide for UX Leaders

Still torn between moderated and unmoderated usability testing? We’ve got you covered. Learn the differences, the best times to use each, and how they can unlock deeper insights into your users!

Top 12 Best Tools for Customer Success Managers

Streamline your workflow and focus on what truly matters—building stronger customer relationships. Explore the best tools for Customer Success Managers to boost productivity and reduce repetitive tasks.

How to Use Empathy in UX Design

Empathy in design isn't just about knowing your users; it's about feeling their pain points. This insight is crucial for creating products and services they love. Discover benefits, tips, and methods for incorporating empathy into your design process

Introducing the 5-Second Usability Test and First Click Test on UXArmy

Get quick, actionable insights with UXArmy's 5-Second and First Click tests. Refine your designs faster and smarter—because good design doesn’t have to take forever!

A/B Testing: Introduction, Use Cases, Tools & Examples

Discover the power of A/B testing in UX design, with practical use cases, top tools, and real-world examples for improving user experience

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