Get expert insights on UX research and testing strategies for improved UX outcomes.
AI can now design, prototype and critique a product in an afternoon. Here's what AI design critique gets right, what it misses, and why testing with real users still decides what ships.
How are AI tools changing UX research? Maria Voorhees Maydan shares how she uses AI for competitor analysis, usability testing, transcription, and research synthesis while keeping human judgment at the centre of product decisions.
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The Handoff Nobody Designs For: What Human-Computer Interaction, Anthropology and Behavioural Science Can Teach UX Teams About Health Apps That Change Hands
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AI can now sound so convincingly human that we’re starting to wonder whether we even need real users. But if our synthetic participants keep agreeing with us, are they helping us understand people, or just making our assumptions harder to question?
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I was laid off on a Zoom call eight weeks into maternity leave; I took the call with the baby strapped to my chest and my prenatal vitamins propping up my phone. What I've learned since is that despite the job market's relentless hunger for more, people still want to work with people, and we...
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As wealth shifts to younger generations and trust in AI grows, premium customer expectations will change. Discover three design principles for building products that serve both AI-cautious and AI-native customers.
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What makes a research question useful? Learn how to create clear, focused, researchable questions and turn them into strategic questions that uncover deeper problems and guide better business decisions.
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From WWII cockpits to conversational AI, the core UX questions haven't changed: can people understand, predict, and trust the systems they use? Drawing on Human Factors Psychology, this piece explores why the human side of human-machine interaction remains the real constant as AI reshapes design.
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Drawing on decades of enterprise and consumer UX research, this piece asks where UX ends and CX begins. From warring sales and product teams to a program called First 24 Hours, it's a look at why the overlap of UX and CX is messier, and more useful, than any tidy definition suggests.
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A few years ago, I was working on a CRM (client relationship management system) government staff used to track outreach for a public program in Canada that a lot of people relied on to get their work done. Adoption was lower than it should have been, and the assumption going in was reasonable enough: people...
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AI can build faster than ever, but it still can't tell you what to build. A case for why Lean Startup, and real user research, matter more now, not less.
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Discover the best usability testing questions to ask users at every stage of product development, from early discovery and prototype validation to pre-launch testing and post-launch. Use these questions to build a focused usability testing questionnaire and uncover actionable user insights.
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Learn how to combine competitive analysis UX with user testing to evaluate competitor experiences, validate your own product flows, and prioritize improvements using real user evidence. This guide covers comparative usability testing, competitive usability evaluation, study planning, and performance measurement.
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Compare eight of the best AI tools for UX researchers in 2026, including UXArmy, Maze, UserTesting, Dovetail, Looppanel, Notably, Perspective AI, and Marvin. Explore their AI features, research use cases, limitations, and suitability for usability testing, interviews, recruitment, qualitative analysis, and UX research automation.
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Explore how generative AI in UX research supports study planning, transcript analysis, thematic coding, and reporting. Learn where human judgment remains essential and how to address generative AI research ethics, participant privacy, bias, consent, and data security.
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Explore the core UX research principles that make studies trustworthy, actionable, and useful for product decisions. Learn how to conduct user research, avoid common UX research mistakes, recruit the right participants, combine research methods, and improve UX research through continuous testing and iteration.
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Explore the usability testing services a UX agency should provide, including moderated and unmoderated testing, card sorting, tree testing, participant recruitment and research reporting. Learn what to expect from usability testing and how to evaluate the right provider for your website, app or digital product.
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Follow the product design process from discovery user research to prototype testing, and see how vibe coding is changing prototyping for digital product teams.
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Discover 15 mobile UX best practices covering speed, touch targets, navigation, forms, accessibility and real-device testing. Use this practical mobile UX checklist to improve mobile user experience, increase engagement and reduce friction across apps and mobile websites.
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Compare nine leading UI prototyping tools for 2026, including Figma, Axure RP, ProtoPie, Framer, and UXPin. Learn which prototyping and wireframing tools suit different design workflows and how to test interactive prototypes with real users.
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The future of user research is being shaped by AI-assisted workflows, continuous discovery, research democratization, and growing demand for strategic insights. Explore five emerging trends in user research and what they mean for UX researchers and product teams.
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Learn how AI qualitative research improves coding, thematic analysis, and reporting. Discover practical workflows, AI-assisted analysis, and where human expertise remains essential.
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Stop guessing what to build next. Here are 5 practical ways to validate your live MVP and optimize your product spend before wasting another dollar.
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Stop guessing and start validating. Here are 5 simple, 15-minute experiments designed for early-stage founders to test product concepts fast.
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Learn how to use card sorting to organize your website or app content into an intuitive structure, backed by real user mental models instead of internal assumptions.
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