Everything involved in running research that changes what gets built: selecting the right method for the question, recruiting representative participants, moderating well, and reporting findings so they reach decisions rather than a slide deck nobody opens. Covers unmoderated and moderated approaches, card sorting, tree testing and usability testing.
What makes a research question useful? Learn how to create clear, focused, researchable questions and turn them into strategic questions that uncover deeper problems and guide better business decisions.
Drawing on decades of enterprise and consumer UX research, this piece asks where UX ends and CX begins. From warring sales and product teams to a program called First 24 Hours, it's a look at why the overlap of UX and CX is messier, and more useful, than any tidy definition suggests.
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A few years ago, I was working on a CRM (client relationship management system) government staff used to track outreach for a public program in Canada that a lot of people relied on to get their work done. Adoption was lower than it should have been, and the assumption going in was reasonable enough: people...
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AI can build faster than ever, but it still can't tell you what to build. A case for why Lean Startup, and real user research, matter more now, not less.
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Discover the best usability testing questions to ask users at every stage of product development, from early discovery and prototype validation to pre-launch testing and post-launch. Use these questions to build a focused usability testing questionnaire and uncover actionable user insights.
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Learn how to combine competitive analysis UX with user testing to evaluate competitor experiences, validate your own product flows, and prioritize improvements using real user evidence. This guide covers comparative usability testing, competitive usability evaluation, study planning, and performance measurement.
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Compare eight of the best AI tools for UX researchers in 2026, including UXArmy, Maze, UserTesting, Dovetail, Looppanel, Notably, Perspective AI, and Marvin. Explore their AI features, research use cases, limitations, and suitability for usability testing, interviews, recruitment, qualitative analysis, and UX research automation.
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Explore the core UX research principles that make studies trustworthy, actionable, and useful for product decisions. Learn how to conduct user research, avoid common UX research mistakes, recruit the right participants, combine research methods, and improve UX research through continuous testing and iteration.
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Explore the usability testing services a UX agency should provide, including moderated and unmoderated testing, card sorting, tree testing, participant recruitment and research reporting. Learn what to expect from usability testing and how to evaluate the right provider for your website, app or digital product.
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Discover 15 mobile UX best practices covering speed, touch targets, navigation, forms, accessibility and real-device testing. Use this practical mobile UX checklist to improve mobile user experience, increase engagement and reduce friction across apps and mobile websites.
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The future of user research is being shaped by AI-assisted workflows, continuous discovery, research democratization, and growing demand for strategic insights. Explore five emerging trends in user research and what they mean for UX researchers and product teams.
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Stop guessing what to build next. Here are 5 practical ways to validate your live MVP and optimize your product spend before wasting another dollar.
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Stop guessing and start validating. Here are 5 simple, 15-minute experiments designed for early-stage founders to test product concepts fast.
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Learn how to use card sorting to organize your website or app content into an intuitive structure, backed by real user mental models instead of internal assumptions.
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Learn the difference between formative vs summative usability testing, when to use each approach, and the best formative usability testing methods to improve product design, validate usability, and make confident launch decisions.
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Learn quantitative usability testing methods, task success rate usability, usability evaluation metrics, and usability testing data analysis to improve UX.
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What to test at each stage, which tool fits the job, and what good looks like when you get it right.
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Master UX diary studies with a practical guide, diary study template, and best practices. Learn when to use diary study UX to capture real user behavior.
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Learn B2B UX research best practices. Discover UX research for B2B and proven methods to improve enterprise product experiences.
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Learn how to conduct international UX research with a proven 6-step process. Discover user research international best practices for global products.
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Compare A/B testing vs usability testing to choose the right method. Learn how A/B testing UX and usability testing improve product decisions.
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Explore website accessibility best practices to improve accessibility for websites. Learn essential WCAG techniques to make website accessible.
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Learn the difference between customer experience and user experience. This CX vs UX guide explains metrics, methods, and business impact.
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Learn how democratizing UX research helps teams gather insights faster, improve decisions, and scale research while maintaining quality.
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Compare continuous discovery vs traditional user research. Learn when to use each approach and how product teams combine both for better decisions.
Read MoreAll company, product, and service names used in this website are for identification purposes only. All trademarks, logos, and brands are the property of their respective owners.
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